Union/Affiliation: Administrative and Professional Staff (APSA)
Pay range: $69,102 to $82,420 annually SFU Department Descr: Communications & Marketing
Position Grade: 7
# of openings: 1
Biweekly Hours: 72
Who We Are
Simon Fraser University is a leading research university, advancing an inclusive and sustainable future. Our purpose – the essence of SFU – is to create and connect knowledge, learning and community for deeper understanding and meaningful impact. We are committed to fostering excellence, innovation, belonging and community in all that we do.
SFU’s Communications & Marketing (C&M) team members are consultative problem-solvers. We deliver strategies that help inform our key audiences and influence their attitudes, perceptions and behaviours in support of SFU’s vision to be a leading research university, advancing an inclusive and sustainable future. This role is part of the internal communications portfolio who supports our diverse, three-campus community of faculty, staff, students.
About the Role
The Social Media Coordinator develops and delivers creative, audience-focused content across SFU’s institutional social media channels, strengthening the university’s brand, reputation and audience engagement. The role brings ideas to life through compelling social storytelling, identifying opportunities, pitching creative concepts, and producing content from start to finish, including filming, editing, conducting interviews and creating daily posts tailored to different platforms and audiences.
The coordinator applies creativity and knowledge of emerging trends to develop fresh, innovative approaches to social content that capture attention and connect with audiences. The role also provides strategic advice on social media best practices, platform features and creative opportunities to enhance the impact of SFU’s social presence. Working closely with internal stakeholders across the university, the coordinator helps translate institutional priorities into engaging social content, offering creative direction and guidance to support effective storytelling and a coordinated institutional voice across channels.
The ideal candidate is a creative, proactive and adaptable communicator with a strong understanding of social media platforms, digital storytelling and audience engagement. They bring fresh ideas, a strong visual sensibility and the ability to translate complex topics and institutional priorities into compelling, accessible content. They have hands-on experience producing social content, including filming, video editing, photography, interviewing and writing for different platforms and audiences.
Strong communication, collaboration and relationship-building skills are essential, as the role works closely with stakeholders across the university to identify opportunities and develop engaging content. The candidate demonstrates sound editorial judgement, understands social media best practices and emerging trends, and can adapt quickly to evolving platforms and audience behaviours. They are organized, resourceful and comfortable managing competing priorities in a fast-paced environment while maintaining attention to detail and brand consistency. They bring curiosity, initiative and a willingness to experiment with creative approaches, using audience insights and performance data to inform content decisions and continually improve social media effectiveness.
Qualifications
Bachelor's degree in Business, Marketing, Communications, Journalism or related field and three years of professional experience, or an equivalent combination of education, training and experience.
- Social media content creation and production — Experience filming, editing, interviewing, writing and developing engaging multimedia content for social media platforms.
- Social media platform knowledge — Strong understanding of social media platforms, formats, best practices, emerging trends and audience behaviours.
- Creative storytelling and ideation — Ability to pitch innovative content ideas and translate institutional priorities into compelling, audience-focused social storytelling.
- Strategic communications and stakeholder engagement — Ability to provide social media guidance and collaborate with diverse internal stakeholders to develop effective content.
- Content planning and execution — Ability to plan, prioritize and deliver timely, high-quality content across multiple channels in a fast-paced environment.
What We Offer
At SFU, our goal is to ensure our people are valued and supported by promoting a healthy work-life balance, professional growth and development, as well as a safe and respectful workplace. We offer continuing employees who belong in the Administrative & Professional Staff Association (APSA):
- 4 weeks’ vacation (prorated for the first year)*
- Hybrid-work program for eligible positions
- Employer paid defined benefit pension plan
- On-campus tuition waiver for employees and their immediate family members*
- Off-campus tuition reimbursements and professional development funds*
- And more!
*Prorated for part-time employees
Additional Information