Job descriptionCAA Atlantic is recognized as one of Atlantic Canada's Top Employers (2025). We are committed to your professional development. Our comprehensive training programs and continuous learning opportunities will help you advance in your skills and achieve your goals. Our generous vacation allowance, annual incentive program, and top-tier benefits ensure you and your family are well taken care of.With a legacy dating back to 1947, we blend tradition with innovation to revolutionize safety, service, and well-being. Today we are proud to serve over 320,000 Members across New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. If you're looking to be part of a company that's leading the charge in modernizing the travel, automobile industry, look no further! Together, we'll drive innovation and redefine the way Atlantic Canada experiences the world.Find out more about life at CAA Atlantic by watching this short video on YouTube: Hidden Gems: Working at CAA AtlanticTo learn more about the CAA Atlantic employee experience visit us online:Careers CAA Atlantic- Work With UsCareers CAA Atlantic - Employee BenefitsCareers CAA Atlantic- Team Member StoriesThe Digital Marketing Specialist (Email Marketing and Content Development) plays a pivotal role in shaping how our brand connects with our members and target audiences across digital channels. Reporting to the Director, Digital Marketing, the Specialist will lead the strategic development, execution, and optimization of engaging email marketing campaigns that drive awareness, engagement, and growth. This role empowers you to get creative and develop impactful digital experiences that resonate with target audiences and align with broader organizational goals.Working in close collaboration with marketing managers across multiple lines of business, the data and analytics team, and key campaign stakeholders, the Digital Marketing Specialist will transform insights into action. You'll design and implement integrated campaigns that blend compelling email and social media content, ensuring messaging consistency, personalization, and excellence in every touchpoint. From building targeted and segmented mailing lists to conducting A/B testing and analyzing performance metrics, you'll use data to continuously refine strategy and improve results.Beyond campaign execution, this position contributes to the narrative of our brand by creating meaningful content that engages customers and strengthens member loyalty. You'll play an active part in developing the concept and build creative digital assets-from visually appealing layouts to persuasive copy that motivates action. Staying current with evolving marketing technologies, platforms, and best practices will be essential to enhance efficiency, innovation, and audience engagement.If you have a strong foundation in digital communications, a talent for translating customer insights into measurable results, and the drive to make an impact within a fast-paced, collaborative environment-this position is for you!Core Competencies:AccountabilityAdaptabilityCommunicationCritical ThinkingDecision MakingNetworking and Relationship BuildingPlanning and OrganizingProblem SolvingResults Orientation Responsibilities Collaborate on digital marketing strategies that integrate email and social content.Build, test, and execute email marketing campaigns.Develop and manage segmented email lists.Design, write, and send marketing emails with tailored messaging and creative layouts.Monitor email campaign performance for accuracy, efficiency, and results.Support the development of social media content aligned with campaign goals.Work with cross-functional teams to implement and maintain digital marketing initiatives.Maintain a strong working knowledge of current marketing trends and practices.Produce reports on campaign performance and strategic recommendations.Use customer insights and campaign data to inform future email and social strategies.Track and analyze key performance indicators across email and social channels.Conduct market research to identify trends and opportunities in digital engagement.Collaborate with other marketing team to ensure cohesive messaging across channels.Contributes to broader marketing goals like member engagement, retention, revenue growth.Other duties as assigned. Qualifications Bachelor's degree in marketing, communications, business, or a related field.3-5 years of experience in digital marketing, with a focus on email and/or social media.Strong computer skills including MS Office, HTML, and publishing/analytics tools.Familiarity with HubSpot is considered a strong asset.Experience with Google Analytics and Tag Manager.Experience with Adobe Creative Suite (especially Photoshop); Adobe Experience Manager is a bonus.Strong communication and writing skills, including experience with advertising copy.High attention to detail and ability to meet tight deadlines.Strong organizational and multitasking abilities.Design experience is a bonus.Knowledge of accessibility emails, A/B Testing, customer journey mappingAbility to collaborate with various stakeholders, in a fast-paced environment About CAA Atlantic CAA AtlanticAt CAA Atlantic, we're not just a company; we're a driving force in the modern world of Atlantic Canada. With a rich history dating back to 1947, we are deeply rooted in our region, but our vision is firmly fixed on the future. Our mission? To revolutionize the way people experience safety, travel, and well-being in the 21st century.Serving our members with pride across the four Atlantic Provinces, we're not your typical organization. As a forward-thinking, not-for-profit, we're committed to pushing the boundaries of what's possible.If you're looking to be part of a company that's leading the charge in modernizing the travel and safety industry, look no further. As a four-time recipient of the Most Trusted Brand in Canada over the past five years, we're on an unwavering journey to become the most trusted member-focused organization and top employer in Atlantic Canada. Join us and be part of the future with CAA Atlantic. Together, we'll drive innovation, ensure safety, and redefine the way Atlantic Canada experiences the world. Why Work With Us:Challenging work with an amazing team Strong commitment to the community and giving back (more than $50K in charitable giving to the IWK Foundation, Ronald McDonald House Atlantic and the Janeway Children’s Hospital Foundation in 2022, in addition to many more) A competitive compensation package Generous paid time off based on professional experiencePaid volunteeringTelemedicine - provides you with 24/7 direct access to medical care and wellness services by phone or video chatHealth and Safety of employees is the number one priority Complimentary Premier CAA Membership An in-house gym facility and/or corporate gym rate and partial reimbursement An innovative and dynamic work environment Ongoing learning and development opportunitiesOur Vision: To be the most trusted and sustainable Member organization in Atlantic Canada.Our Mission: To make a difference every day by anticipating, understanding, and exceeding the expectations of our MembersOur Core ValuesWE WILL BE BOLD We embrace change and encourage bold decisions to be made in pursuit of delivering positive impact and innovative solutions for our Members and our community.WE DO WHAT WE SAY Our Members and our Community know they can trust us to be there when we say we will, to provide the safety and security they can count on and deliver the great service they’ve come to expect. Our word is our bond.WE THINK DIFFERENTLY We create a culture built on being curious, embracing new ideas, backgrounds, and perspectives, which expands our thinking and leads to creative solutions. WE DO THE RIGHT THING We commit to operating in the best interest of others, upholding integrity and being transparent in our actions and decision making.Diversity and inclusion at CAA AtlanticAs a member-driven organization, we are dedicated to building a workforce that reflects the diversity of the communities in which we live. It is important to us that every employee has the opportunity to reach their full potential, and we recognize that diverse perspectives enhance our collective innovation, creativity and allow us to provide amazing service to our Members.AccommodationApplicants should identify if they require accommodation during the competition process (on a confidential basis). All postings available in alternate formats upon request.
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