Investment Director

At OMD we are much more than just a media communications agency. We approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger.

As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.

We are looking for a bright, talented, and very curious individual to join our team in Toronto, Canada. The opportunity exists on a fast-food client.

The role of the Digital Activation Director is to lead the tactical strategy, negotiation and implementation of success digital and broadcast campaigns.

The objective of the role is to harness the aggregate power of all broadcast and digital spend within Omnicom to create leverage in the market, driving savings and efficiencies and ultimately making smarter, more effective media investments on behalf of our clients.

The position requires strong working relationships with the executive leadership team as well as senior management across all Omnicom agencies.

The Role & Expectations

Client Engagement :

• You have a proven track record and putting the client first and pushing forward innovative business solutions and can help navigate your clients in an ever-evolving and complex ecosystem
• You possess a deep understand of clients’ business and the factors necessary for driving ROI and how to grow brands
• You have a natural proclivity to push the status quo and be a visionary for what is possible, even if it hasn’t been done before
• Create and deliver trends and competitive landscape presentations to clients and colleagues alike
• You are driven to think outside the media box and push the boundaries of creativity as well as the useful application of critical thinking

Communication & Collaboration :

• Communicate client’s approved media requirements (from media plan) to pertinent team members in a timely manner to ensure a high degree of client satisfaction and utilization of OMD portfolio inventory.
• Team player with strong organizational navigation able to manage and prioritize multiple projects and work well with a matrixed organization
• Excellent communication skills; ability to distill key ideas for non-specialized teams.
• Proven ability to work with and influence cross-functional departments

Accountability :

• Manage all operations within team to ensure strategic objectives are achieved through tactical execution.
• Lead the accountability practice and collaborate with client teams and global accountability peers to deliver against client performance KPI’s and contractual agreements.
• Ongoing monitoring and management of media costs while exceeding performance and viewability goals.
• As a Director, you are ultimately responsible for campaign success, and take a hands-on’ approach with your team

Financial Management :

• Responsible for financial management of all accounts within the group
• Strong attention to detail and comprehensive financial oversight
• Understands the tools and applications used in order to effectively support the team at all levels
• Strong negotiation skills to get the most value for media investment
• Strong understanding of corporate deals and how to leverage media value
• Assist in the negotiation and management of rate agreements, as required

People Management :

• Experience leading complex technical teams
• 5+ years of managing a team with several direct reports.
• Matrix reporting experience an asset.
• Build and maintain effective relationships with internal and external stakeholders to ensure a clear understanding of the overarching, high level business objectives and work collaboratively to achieve those objectives for our clients.
• Train and mentor team to provide high-level insight and analysis in relation to campaign performance
• Motivate team members to produce media work of the highest calibre and foster a productive work environment

Leadership :

• Exhibits a natural ability to inspire and motivate those around him / her with a unified vision
• Demonstrate strong leadership acumen; lead by example and be a role model within the agency
• Ability to train and inspire people and foster a strong, cohesive working team by giving proper, thorough, and timely feedback
• Play a leadership role, through partnership with brand investments leads, in identifying synergies, best practices, and process improvement opportunities to ensure our investment structure is efficient and effective

Media / Business Acumen :

• Strong understanding of investment market conditions (e.g. ownership changes, program performance, share of tuning, inventory supply and demand) and deploy those insights against investment strategy and negotiations
• Identify and help develop automation opportunities to improve efficiencies and provide more robust data insights
• Strong knowledge of MS Excel and ability to coach others in shortcuts
• Hands-on experience with data visualization tools, e.g. Tableau, is an asset.
• Experience working with large data sets and understanding of methodologies for evaluating data.
• Demonstrates confidence in analyzing and acting on marketing data

Your Responsibilities

• Ensuring the implementation of process and efficiency for all online and offline procedures
• Overseeing and directing the day to day operations of Online and Offline Activation
• Providing inputs and guidance around activation strategy, including requirements for success and optimal use of data
• Identify areas for improvement and implement new process and procedures accordingly.
• Facilitate information gathering of client needs across all clients and all agencies in order to identify value opportunities, client requirements, and other intelligence to inform the negotiation process
• Lead and develop employees based on role KPIs in conjunction with best practices, standard operations procedures and guidance from Centre of Excellent Capabilities Group.
• Working side-by-side with Strategy / Client Account team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective.
• Working with Strategy / Client Account and Marketing Science team to understand goals, address client needs, and communicate results and insights back to clients.
• Implementing standard operating procedures, ensure adherence to best practices across group, and deploy new capabilities (e.

g., new supply & data sources, new media measurement techniques, etc.).

• Active participation in new business projects
• High level understanding of programmatic platforms
• Providing subject matter expertise to vendors, internal teams, and clients.
• Manage relationship with all key senior partner agency personnel
• Build and maintain relationships with high level stakeholders both internally and with our vendor partners.
• Accountability for providing tactical insight into client business
• Overall team management with respect to recruiting, performance reviews, career development
• Oversee training and mentoring of Associate Director level down
• Understanding client marketplace dynamics (economic, sales, competitive, consumer)
• Ensure utilization of PHD Research Tools in plan development
• Preparation and presentation of reports and strategic analyses to clients
• In depth knowledge of all media offline and online
• Demonstrates solid expertise / knowledge of digital media and analytics
• Initiate and run departmental projects
• Run client education seminars

Expected Behavioral Attitude

• Leadership, initiative and entrepreneurial spirit
• Positivity, passion and determination
• Spirit of collaboration and teamwork
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details.
• Good stress management, responsiveness and adaptability
• Good management of emotions and intentions
• Effective management of priorities
• Organizational skills and rigor
• Creativity and sense of innovation
• Interpersonal skills, interpersonal skills
• Managerial and political skills
• Superior Negotiation skills
• Solutions oriented and approaches obstacles with positivity, creativity, and resolve.
• Leadership / team building and mentoring capabilities
• Creative thinker
• Solid media evaluation skills
• Industry tools (DDS, Vividata, Infosys, Prisma, etc)
• Outstanding Professionalism
• Excellent presentation skills
• Excellent communication skills
• Problem solving ability
• Sound judgment
• Big picture thinker with the aptitude for operational excellence

Key Qualifications

• University or College education in advertising, marketing, communication or other relevant related fields
• 10+ years of experience in media buying or related fields
• 6+ years’ experience in personnel management and team supervision including supervision of managers (middle management)
• Perfect mastery of the digital and traditional media ecosystem
• Advanced understanding of media research tools. Demonstrated knowledge with Numeris, Google Analytics, Adwords, and ComScore
• Extensive knowledge of Excel and Microsoft Office Software
• Proficient mathematical capabilities
• Must be self-motivated, detail oriented, ambitious and be comfortable with training others
• Proven excellence in media negotiations.
• Excellent communication skills (both written and verbal).
• Ability to work well under pressure and multi-task in a fast-paced environment.
• Strong attention to detail and accuracy.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Bilingualism an asset

OMD is a great place to work with friendly and dynamic team members who work hard but play hard too! Some perks when working at OMD :

• Full complement of health benefits
• On-going Flex Work Arrangement
• Special Days (extra time-off days throughout the year)
• Rewards & Recognition program for staff who go above and beyond the call of duty
• Structured training programs
• Hybrid Monthly Town Hall Meetings

The Company is an equal opportunity employer and committed to providing and maintaining an inclusive and accessible work environment in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities