Remote Marketing Jobs in Toronto, ON

Career Opportunity

Role Title

Senior Marketing Specialist Digital Marketing

Purpose of role

This job plays a critical role in marketing both innovative and purposedriven programs to our existing members as well as supporting our growing social media platforms. The ideal candidate will excel in managing marketing campaigns from inception to completion with an adaptable and critical eye on program execution from print to digital and beyond.

The Senior Marketing Specialist Digital Marketing role reports to the Senior Manager Digital Innovation and Acquisition Marketing with a dotted line to the Senior Manager Membership Marketing and will collaborate with colleagues in the Brand Communications Membership Digital and Product Marketing teams external creative agency and translation partners the Business Insights & Analytics team Legal and Compliance teams and seeks approval from stakeholders in Insurance Ops and Membership teams including senior leaders and executives.

Job Description

Key Responsibilities

• Integrated annual report (30%) : With the support of the Senior Manager Membership Marketing manage the Foresters annual report including kickoff meetings executive presentations marketing brief board meeting submission execution of all related promotional tactics stakeholder reviews print and mail timelines as well as all communication deliverables which may include a web experience emails video and social media and postcampaign evaluation and reporting
• Selfserve and app promotion (30%) : With the support of the Senior Manager Digital own and lead all stages of MyPolicy certificate selfserve and MyForesters app promotion marketing programs including the planning brainstorming campaign goal setting brief writing evaluation of concepts obtaining stakeholder approvals campaign launch oversight and postcampaign evaluation. Campaigns may include web email video print blog posts and more
• Blog management (15%) : Lead the creation and execution of a robust content calendar for two corporate blogs. Working across various functions including product marketing membership marketing digital marketing and brand source appropriate content and manage from concept to execution with ongoing reviews of performance and points of optimization
• Social media content creation (10%) : Working with the digital marketing team work to develop unique content and asset creation (motion images text) with the brand team to support our ongoing content calendar on social media
• Social media moderation (15%) : Moderate and interact across our major social media platforms including Facebook Instagram LinkedIn Threads Pinterest and Google Reviews to grow engagement encourage positive discussion and provide excellent service on our growing social media platforms
• Depending on workload volume and overall team capacity other project management responsibilities may be assigned from time to time

Key Qualifications

LIHybrid

Equal Opportunity Employment and Inclusion at Foresters Financial we are committed to sustaining an equal opportunity environment for all job applicants. We embrace Inclusion Diversity and Equity (IDE) as a core strategic objective for building strong innovative teams in which all our employees can show up wholly and authentically as themselves.

Foresters Financial strives to provide an accessible candidate experience for prospective employees with different abilities. If you anticipate needing any type of accommodations during the recruitment process please email in advance of your appointment.

Thank you for choosing Foresters. Only those candidates who will be selected for further consideration will be contacted by our Talent Acquisition Team.

Required Experience :

Senior IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1