Manager, Marketing & Communications

Overview

Organization : Humber River Health Foundation

Title : Manager, Marketing & Communications

Contract Position : Maternity Leave Coverage May 2024 August 2025

Location : Hybrid work model, currently minimum 3 days in office. When in office, on site at the Hospital : 1235 Wilson Avenue, Level 1, North York, Ontario.

Humber River Health Foundation

Job Description : Manager, Marketing & Communications

Lighting New Ways in Healthcare - Humber River Health stands apart. As North America’s most digital hospital, our state-of-the-art facility is enabling our physicians and staff to deliver healthcare in new and innovative ways, and is a model of efficiency for hospitals around the world.

Everything we do is designed to enhance not only outcomes but also the experiences of our patients and their families.

Humber River Health Foundation raises funds to invest in the programs, technologies and equipment that make our Hospital’s superior patient care a reality.

Since the day we opened our new facility we’ve proudly stayed ahead of a changing world, always innovating to continue lighting new ways in healthcare now and into the future.

This spirit of innovation is powered by the Foundation’s donors and volunteers, who share our vision for a brighter future.

Please refer to the Foundation www.hrhfoundation.ca and the Humber River Health website www.hrh.ca for additional information.

Position Summary

As a key member of the Communications, Events, Donor Engagement team, the Manager, Marketing and Communications is responsible and accountable for the development, execution, and growth of the Foundation’s marketing initiatives.

The Manager is responsible for overseeing all aspects of the Foundation’s marketing and communications including planning, budgeting, creative and brand development, digital and print implementation, and data and analytics evaluation, as well as working in collaboration with the Development, Event and Donor Engagement teams to meet marketing requirements for fundraising and stewardship initiatives.

A focus of this role is also on relationship building with external vendors including creative agencies, media companies and freelancers.

Reports To :

VP, Marketing & Donor Engagement

Direct Reports :

Digital Marketing Officer

Key Responsibilities :

Marketing and Communications : 50%

• Manage the creative development of all print and digital collateral in support of both fundraising and brand building initiatives, facilitate all approvals and manage the production and distribution process
• Work with external suppliers to create exceptional and effective digital marketing and communications materials for fundraising initiatives
• Collaborate with the Development Team to create communication and marketing support for new fundraising initiatives such as giving circles, planned giving etc
• Support CEO with targeted communications to HRHF board and major gift donors, presentations etc.
• Create effective monitoring and analysis capabilities so that the results of marketing and communication tools and initiatives can be accurately measured
• Collaborate with the VP and Events team to oversee the strategic planning, creative development and implementation of digital and print event marketing materials including sponsorship and stewardship proposal templates
• Lead the production of video and digital content for events, website, fundraising and marketing communication
• Manage the Foundation’s content strategy to ensure content can be repurposed or repackaged for use beyond the original scope
• Research, conduct interviews and synthesize information to create high quality written materials in a variety of styles for websites, newsletters, presentations, etc.
• Track analytics, both measureable and anecdotal, to help assess success and make recommendations for future strategies and activities
• Manage the Foundation’s marketing and communications budget in conjunction with the VP

Website and Social Media : 15%

• Integrate social media, social networking tools, and multi-media into the Foundation’s marketing, communications and PR strategies
• Manage the content, visuals and technical aspects of the Foundation’s website, including ongoing website development to enhance the effectiveness of the website as an awareness and fundraising tool
• Increase the use of social media to support building the brand and fundraising
• Stay abreast of industry trend and current topics to procure high quality social media content to enhance brand and awareness for Humber

Strategy Development : 10%

• Support the VP, Marketing & Donor Engagement on the development and implementation of the Foundation’s digital marketing and communications strategy
• Manage external suppliers to support and strengthen brand building, communications messaging and fundraising engagement initiatives
• Ensure alignment of all communication messaging and materials to strengthen brand and support fundraising
• Drive and build on and innovative ways to market the Foundation’s mission, vision and values through dynamic content to meet and exceed fundraising goals

Brand Development : 25%

• Support in the development of brand creative from conception through the production and execution including management of agency partners.
• Work to update proposals and collateral to ensure alignment of idea across all touchpoints.
• In collaboration with the Foundation team, support the development of a fundraising case for support, digital and print campaign fundraising materials, and planning and implementation of fundraising marketing campaigns as required
• Develop internal relationships to increase access to patient stories, program benefits and unique features, etc. to strengthen marketing content and build internal champions for the Foundation to support fundraising

Skills / Knowledge :

• Bachelor’s Degree or equivalent in marketing, communications, journalism, multi-media, English, fundraising or related field is preferred.
• Excellent interpersonal and communication skills, verbal and written with the ability to write for different audiences or types of media
• Solid understating of the communications planning process, and experience communicating to internal and external audiences
• Experience in website communication and development, and using online tools such as social media to support broader integrated marketing strategies
• Experience using relevant technology such as Microsoft Publisher, Word, Excel, PowerPoint, Outlook, WordPress, MailChimp, AKA Raisin, and Adobe an asset.
• Ability to manage multiple priorities from different sources enhanced by problem solving capabilities to meet deadlines without compromising quality
• Strong customer service oriented approach complemented by excellent organizational and time management abilities
• Ability to use sound judgment and maintain discretion and confidentiality at all times
• A valid driver’s license and access to a vehicle

Related Experience :

• 5-7 years working in a marketing and communications role, preferably in the not-for-profit sector, with demonstrated success in this area
• Experience in a diverse range of writing disciplines and working with external media and branding agencies as asset.
• Experience in digital marketing and communications with a focus on supporting fundraising initiatives

Note : Flexibility is necessary as this position will be required to work some weekends and evenings. Other duties as required.

Salary Range : $77,000 - $85,000 based on experience

Job Posting Closes : July 5, 2024

Interested applicants are required to apply online with a resume and cover letter at before the closing date. We thank all candidates that apply but only qualified candidates will be contacted for an interview.

Humber River Health Foundation is an equal opportunity employer and we will accommodate your needs under the Ontario Human Rights Code.

Upon individual request, hiring processes will be modified to remove barriers to accommodate those with disabilities. Should any applicant require accommodation through the application, interview or selection processes, please contact the Human Resources Department for assistance.

Please be advised that in order to be eligible for employment at Humber River Health Foundation, all new hires must have received the full series of a COVID-19 vaccine or combination of COVID-19 vaccines approved by Health Canada (e.

g., two doses of a two-dose vaccine series, or one dose of a single-dose vaccine series); AND have received the final dose of the COVID-19 vaccine at least 14 days prior to the hired employee’s first date of employment Medical exemptions or any other kind of requested exemption based upon the Foundation’s obligations pursuant to the Ontario Human Rights Code will be considered on a case-by-case basis