Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future.
A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger.
We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential.
The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?
COMPANY :
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more.
Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.
JOB RESPONSIBILITIES
- Shared ownership with VP On-Premise over total On-Premise channel strategy, investment & brand activation & programming
- Strategic Account Management for a portfolio of our largest On-Premise customers
- Build, maintain, and own On-Premise Key Accounts’ Head Office relationships with Labatt
- Leverage internal stakeholders and customer needs to build On-Premise specific brand campaigns
- Support Customer Marketing Team in developing customized programs, strategies, and tactical marketing / sales initiatives
- Lead a team of 3 Key Account Managers developing & executing annual customer business plans utilizing brand campaigns and sales tactics to create win-win partnerships
- Development, execution, and evaluation of customized Key Account programs to optimize ROI for Labatt & for the customer
- Drive profitability improvement for Key Account customers and enable regional sales team through training, communication & best practice sharing to improve overall On-Premise profitability
- Responsible for collaborating with our field sales team on street level executions within customer set & on overall On-Premise channel priorities
- Build internal and external communication plans
- Develop new business within existing & new customers
- Build skills of current direct report team and support pipeline development of new talent for Labatt
JOB QUALIFICATIONS
- Mandatory University Degree in Business or related field
- Minimum of 3-5 years of Field Sales experience, preferably complemented with 2 years Sales Back-Office experience (P&L management, ROI evaluation, gap analysis)
- Excellent relationship building & negotiation skills
- Flexibility to travel and spend nights / weekends hosting customer events
- Ability to interact professionally with customers at a senior level (CEO, President & VP)
- High level of story building & presentation skills to champion Key Account pitches
- Strong budget management experience
- Project management and organization skills to manage a number priorities across multiple customers & stakeholders
- Ability to listen, understand a customers’ needs & develop creative solutions that also drives Labatt priorities
- Experience building and executing routines to engage national scope teams with regional ones
- Expert in all Microsoft Office products (specifically Excel & Powerpoint)
- Knowledge of Liquor regulations across Canada
- Knowledge of Beer Distribution networks across Canada
- Minimum 3 years experience leading a team with a track record of developing new talent
WHY LABATT :
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers.
We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities.
We believe in brewing up a future that everyone can celebrate and share.
EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.
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