Director, XM

Director, XM

Description

The Account Director is primarily responsible for the design, management and execution of local and regional events in conjunction with traditional experiential program execution.

The Director will be focused on our XM business. It will require event planning, event implementation, vendor negotiation / management, budget development and tracking, and creation of marketing and measurement plans.

The Account Director will manage these promotions as they go live, be a loyal brand advocate and work closely with your team of Market Managers and vendors to consistently exceed expectations.

It will require creating and activating fully integrated marketing campaigns that bring clients brands to life in a variety of ways through event marketing, PR stunts, regional and national events and channel specific advocacy events / parties, viral campaigns and digital executions.

The incumbent(s) in this position should exhibit the following ACOSTA values :

People Minded Must show dignity and respect to all people

Integrity Must exemplify the highest degree of ethical behavior

Results Oriented Must show passion, pride and commitment to succeed

Trust Must be honest, sincere and confident

Teamwork Must build trusting relationships

Innovation Must progress through a combination of creativity, common sense and vision

Balance Must maintain an optimistic attitude and keep perspective on what is important in life

Responsibilities :

• Challenge and manage a team of in-field Market Managers as well as an in-house team of Account Managers;
• Identifying venues and assisting in multi-market site selection and negotiation;
• Negotiating and managing vendors to ensure flawless execution and ensure optimum return on cost;
• Administrative oversight (HR, recruiting, accounting, legal);
• Serving as the primary contact for National and regional clients;
• Providing weekly status updates on program results / personnel, client program reporting and reviews;
• Direct management of 5 - 10 individuals and indirect management of 30 ;
• Coordination of event logistics (properties, staff, routing, etc.);
• Tracking and maintaining all event budgets, responsible for the bottom line delivery of your project;

Crisis management - identify field issues and develop solutions; and

Miscellaneous duties as assigned.

Qualifications

Education Requirements :

High School Diploma / GED

Bachelor of Arts Degree

Experience Requirement :

• Bachelor’s Degree in Marketing or related field;
• 10 years of Experiential Marketing experience;
• Client service, business development and overall program management experience (concept, implementation and execution with excellence);

Experience managing a multi-market team of Market Managers / Event Managers; and

Previous experience collaborating with partner agencies.

Knowledge, Skill and Ability Requirements ( plan-a-gram software expertise, presentation skills) :

• Strong client communication skills (insight, analysis, and program reporting);
• Solid understanding of social media tools and digital platforms;

Strong computer application skills (Excel, Word, PowerPoint) and ability to work in a digital work environment; and

Must be available to work flexible work hours which will include evenings and / or weekends at times.

Acosta / Mosaic North America is an