Senior Account Director

As the Senior Account Director on the business, you will be the main client contact on the brands assigned, providing these clients with strategic integrated marketing solutions.

With a primary specialty in Mass Advertising, this role also requires you to manage an internal integrated communications team ensuring all client work is flawlessly executed.

RESPONSIBILITIES :

• Manage internal team, agency resources and workflow process
• Take an active role in building a positive agency culture
• Liase with North American team as required
• Primary contact with senior clients, providing clients with innovative short and long term strategic marketing guidance
• Fully understand all aspects of the client’s business and the competitive business environment
• Take the lead role in building the clients business, generating new strategies for agency-client partnerships
• Identify and proactively lead new business opportunities for the client
• Ensure that team writes clear effective briefs for creative effectiveness
• Develop effective strategies to motivate creative excellence while maintaining strategic course
• Assist in building and championing integration of the business by leading and facilitating cross-divisional discussion and planning
• Ensure that agency team produces all client work with highest level of quality, on time and on budget
• Provide council to team and client on communication projects
• Ensure that strategies are being met on multiple on-going campaigns
• Overall fiscal responsibility for estimates, budgets and billings
• Responsible for taking the lead role for new hires into the group, building an effective team
• Provide input into staffing plans, budgets and promotions
• Take an active role in developing all direct reports, providing mentorship and conducting on-going performance evaluations
• Assist in new business initiatives

QUALIFICATIONS :

• Minimum of 7-10 years’ experience in a client service role in an agency
• Branding and retail experience
• Category experience a strong asset
• Ideal applicant would have been involved in multiple integrated campaigns
• Solid understanding of agency and creative process
• Track record of building strong client relationships
• Continually drive for results and highest quality standards
• Highly developed interpersonal and communication skills
• Demonstrated fiscal management skills
• Ability to keep composure in high stress situations
• Experienced people manager, demonstrating strong mentoring abilities
• Superior organizational and time management skills with a strong attention to detail
• Demonstrated strategic thinker with ability to lead the day to day
• Solid understanding of business and current marketplace
• Ability to design and deliver presentation with a creative flare
• Proficient in MS office
• Post Secondary education in business marketing or advertising preferred

The Company

McCann Worldgroup Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported.

If you require an accommodation, we would be happy to work with you to meet your needs.