Performance Marketing Specialist

Performance Marketing Specialist

Canadian Down & Feather Company is looking for a Performance Marketing Specialist to develop, execute, and optimize all programmatic media campaigns.

The ideal candidate is experienced, but open-minded and flexible to manage campaigns in ways that may differ from commonly accepted best practices and norms.

Canadian Down & Feather Company is a Canadian manufacturer of down, feather, and down alternative bedding products. We are a digital-first company that endeavors to provide the best product and customer experience.

The Performance Marketing Specialist is responsible for :

Campaign Development :

• Planning data-driven paid media campaigns across multiple markets according to company goals and brand guidelines.
• Planning for launches and testing in new markets.
• Working collaboratively with internal e-commerce and marketing teams, as well as external partners to identify opportunities, develop roadmaps, and design campaigns that align with brand strategy and support a seamless experience across channels.
• Ensuring the brand is represented well and consistently across all platforms.
• Preparing to launch ad hoc strategic campaigns in response to consumer trends and market changes.
• Remaining ahead of the curve, with a pulse on the latest trends in digital marketing and advertising.

Campaign Execution and Management :

• Performing day-to-day maintenance and monitoring of ongoing campaigns.
• Troubleshooting issues with campaign delivery, display, functionality, or reporting.
• Working within allocated budgets, scaling spend accordingly.

Testing and Optimization :

• Striving for continuous performance improvement.
• Developing and implement testing strategies, including creative, copy and keyword testing, audience segmentation, and retargeting strategies.
• Using A / B testing to confirm hypotheses.
• Optimizing for the ideal ROAS, a positive ROI, and the generation of cost-effective, high quality leads.

Analytics and Reporting :

• Defining and measuring KPI’s.
• Building and automating dashboards and reporting to monitor performance.
• Compiling, integrating, and analyzing data from multiple sources to identify trends and opportunities.
• Ensuring data integrity and proper tracking, tagging and attribution.

A successful Performance Marketing Specialist :

• Has hands-on performance marketing experience in an in-house or agency setting for CPG companies.
• Has in-platform Google AdWords and Amazon Ads experience.
• Has experience with PPC campaign execution, reporting and day-to-day optimization (search, display, social).
• Has strong organization and record-keeping skills.
• Understands best SEO practices, especially as they relate to supporting the success of paid campaigns.
• Has a strong grasp of web analytics, A / B testing, metrics-driven marketing, and SEM.
• Is proactive and self-motivated.
• Is attentive to detail and can multitask in a fast-paced environment with a sense of urgency.
• Has excellent verbal and written communication skills to effectively synthesize and articulate findings, hypotheses, and rationales.
• Has strong quantitative analysis skills.

The Performance Marketing Specialist will be poised for growth after :

• Driving a positive ROI and demonstrating good financial performance.
• Demonstrating the ability to develop the infrastructure and framework to continue building the department.
• Gaining experience working in other departments including manufacturing, shipping, and customer service.
• Prioritizing working in-office whenever possible.
• Demonstrating an extensive understanding of the company, products, people, industry and competitive landscape.
• Demonstrating an understanding of, but irreverence toward traditionally accepted best practices and norms.
• Demonstrating critical and out-of-the-box thinking skills, curiosity, and open-mindedness.

About CDFC :

• We offer health care benefits and 24 / 7 access to our Employee Assistance Program
• We are a rapidly expanding company with room to grow! We’ve been ranked as one of Canada’s fastest growing companies each year for the last 6 years.

We value personal development and offer the opportunity to learn new things and follow your interests and curiosity.

• We are committed to consumer education and total transparency about our products and processes.
• We are committed to ethical sourcing, sustainability and social responsibility and strive for continuous improvement in these initiatives.
• We value creativity and fresh ideas. We offer a supportive, collaborative environment for testing new concepts and innovating.
7 days ago