Job Number: J- Job Title: Sales Manager Job Category: Brand (Marketing, Communications, Sales, Creative/Design, Brand Experience) Job Type: Permanent Full Time Work Location: Corporate Schedule: Non-Rotational (M-F) Number of Positions: 1
Job Description
If you take pride in being compassionate, honest, professional, and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work – they welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living™.
We are searching for a Sales Manager to join our Sales & Marketing team based in New Brunswick.
This role offers flexible location options, with the expectation of some travel.
Meaningful Benefits
You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents. Additional benefits include:
- Comprehensive health, vision, and dental benefits plan, including an Employee and Family Assistance Program
- Life, travel, and other insurances
- Access to virtual healthcare 24/7 for FREE through the group health benefit plan
- RRSP program (5% employer matching)
- Vacation accrual (begins immediately) and travel insurance
- Free onsite parking
- Access to thousands of perks vendors and discounts through our WorkPerks program, including excellent discounts for apparel, restaurants, technology, fitness, travel, and tickets to some of your favorite sports and entertainment events
- Access to continuing education and training through Shannex’s Centre of Excellence
- Opportunities to be part of sector innovation and continuous improvement initiatives
- Recognition and Rewards for service excellence and safety
About the Opportunity
As Sales Manager, you’ll play a key role in driving occupancy growth, strengthening sales performance, and bringing consistency and momentum to our regional sales efforts. You’ll partner with General Managers, Lifestyle Consultants, and leadership teams to align strategy, share insights, and help turn plans into results.
This role is ideal for someone who enjoys combining strategy with execution—someone who’s comfortable working with data, collaborating across teams, and continuously looking for ways to improve how we sell, support, and grow.
What you’ll be doing:
- Lead regional sales planning and support the execution of sales and marketing strategies to achieve occupancy and revenue goals
- Analyze sales performance and key metrics, translating data into clear insights and actionable recommendations
- Support annual planning, forecasting, and ongoing performance tracking, including occupancy, leads, and tours
- Partner with the Director of Sales and leadership teams to set goals and monitor progress against targets
- Manage and track sales-related budgets, including campaign spend and contingency planning
- Collaborate with internal teams to identify opportunities for new products, services, and growth initiatives
- Keep a pulse on the competitive landscape, including market trends, competitor offerings, and pricing
- Lead competitive reviews and contribute to regional and organizational sales strategy
- Prepare regular occupancy and performance reports, including regional and property-level insights
- Work within CRM systems (e.g., Yardi), identifying opportunities to improve processes, efficiency, and reporting
- Support, coach, and develop Lifestyle Consultants, including training and ongoing guidance
- Coordinate regional outreach initiatives, including events, sponsorships, and open houses
- Help drive community engagement efforts that support sales outcomes and look for ways to enhance sales processes, standards, and collaboration
About You
In addition to placing high value on continuous improvement, collaboration and accountability, you bring:
- Post-secondary diploma or degree in related discipline.
- Minimum 5 years’ experience in sales and marketing or in a similar role; industry experience and event planning considered an asset.
- Proficient in the use of Microsoft Word, Excel and PowerPoint; experience with CRM software (specifically Yardi CRM) considered an asset.
- Experience in retirement/senior living is an asset;
- Proven organizational and project management skills
- Superior verbal, written, and interpersonal communication skills required.
- Ability to travel to visit various campus locations
About Us
Shannex is a family-owned organization with a vision of Better Living for every stage of life. Since , Shannex has grown from a single nursing home in Cape Breton to a trusted partner across healthcare, hospitality and lifestyle sectors. With locations in Nova Scotia, New Brunswick and Ontario, Shannex continues to build communities designed for connection, wellbeing and longevity. Shannex-owned brands include Allbright Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. Shannex also provides Transitional Health services, in partnership with Nova Scotia Health. For more information, visit .
Apply today to join the Shannex team of Great People!
Great People is a core value at Shannex, grounded in the belief that our team members are the spirit and foundation of our organization. We are committed to equity, diversity, inclusion, and belonging, and to fostering a culture that celebrates individuality and ensures every person is treated with fairness and respect. Here, every team member belongs. With locations across Nova Scotia, New Brunswick, and Ontario, our team members help build communities that support connection, wellbeing, and longevity.
Shannex-owned brands include Allbright Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. In addition, Shannex provides Transitional Health Services in partnership with Nova Scotia Health. For more information, visit .
All applications are kept in strict confidentiality.
Only those selected for an interview will be contacted.
Join our Team