The Work :
The Senior Manager, Product Strategy will be responsible for supporting the Senior Director, Product Strategy & CX, working closely with Marketing and Product teams, and the Senior Vice-President and Group Head of Personal Banking on a variety of projects.
This work will include new opportunity identification and evaluation, strategic planning, internal consulting and transformation, research, reporting & data analysis, and strategic initiative support.
These projects usually involve cross-functional teams and contribute to the overall strategy and direction of the company and support senior executive and Board-level decision making.
The incumbent will use their analytical abilities to provide both qualitative and quantitative input supporting the development of recommendations for Senior Management.
The Senior Manager will also be expected to act as business lead for certain projects, managing internal stakeholders including senior leaders to drive execution.
The Core Responsibilities of the Job :
- Product strategy development and execution
- Play a lead role in developing the go-forward product strategy for Retail and Small Business Banking, including quantitative analysis to support forecasts
- Drive critical thinking and compose materials required for key strategy meetings
- Present key insights and recommendations based on key facts, insights and data analysis
- Drive projects forward by managing internal stakeholders, developing output materials and presenting key deliverables, often independently
- Own execution of select strategic initiatives
- Deploy new tactics in a 'build, measure, learn' loop
- Develop team into subject matter experts across the Retail and Small Business Banking product shelf
- Evolve the deposits (+future product shelf) value proposition & unique selling propositions
- Accountable for making recommendations and analyzing implications of evolution of core fee structure / product incentives / reward currency for EQ Bank
- New Idea assessment & business casing
- Lead efforts to complete initial sizing, discovery and validation on new products domains / product ideas
- Leverage prioritization framework to evaluate ideas
- Partner with CX team to ensure all new ideas are customer centric and are addressing distinct customer needs and / or pain points
- Partner with data / analytics team to leverage internal data to drive assessments and build data-grounded business cases
- Partner with product / engineering team to understand, articulate and assess the complexity involved in implementing each new idea
- Partner with Sr. Director, Product Strategy to facilitate the prioritization process to gain organizational alignment among key stakeholders on a prioritized backlog of 'Big Bet' products
- Deposits Interest Rate Pricing Strategy
- Own competitive interest rate benchmarking on Chequing, HISA, GIC
- Accountable to make initial recommendations for ongoing interest rate changes across all three product categories underpinned by competitive dynamics and financial implications
- Competitive Benchmarking
- Own the retail + small business banking competitive benchmarking and analysis process for EQ Bank
- Build a mechanism to actively monitor and share changes in core value propostion, marketing campaigns, rewards offers, and pricing etc.
with all key stakeholders at EQ
Scan international markets for new ideas and best practices that can fuel our new product / idea / feature pipeline
Let's Talk About You!
- 7+ years of work experience, ideally minimum 5 years in a related field such as Financial Services Product Management, Management Consulting, Corporate Development and Strategy
- MBA preferred
- Bachelor degree in Business Administration, Engineering, Math or related field
- Strong business acumen and understanding of the capital and business constraints of operating a regulated financial institution
- Awareness of key trends in financial services, particularly related to digital everyday banking and payments
- Subject matter expertise in building, modifying, and running excel based business scenarios and business cases
- 5+years' of experience synthesizing analyses and preparing corporate presentations for senior executives (both oral and written)
- Experience, confidence, and maturity managing internal and external stakeholders
- This role may turn into a people leadership mandate over time, and incumbent therefore should display an aptitude and desire to lead people in the future
- Previous people leadership experience is not essential, but nice to have
- Despite being a sole contributor role to start, incumbent will need to have strong people leadership skills and be able to work collaboratively with colleagues while influencing the strategic direction we head
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