Content Manager

Join Riverside Natural Foods Ltd., a $300 million+ Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it.

As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO.

We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We're on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights.

At Riverside, you'll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain - and yes, it will get rough.

But that's what makes the journey worthwhile.

So, lace up your boots and let's tackle the climb together. Join us as our Content Manager.

You can learn more about us at www.riversidenaturalfoods.com.

Position Summary :

Are you passionate about crafting engaging content in a fast-paced, purpose-driven environment? As the Content Manager at MadeGood, you'll spearhead our brand's content strategy, bridging the gap between Creative, Social, Influencer, and Brand teams.

This role demands a blend of strategic thinking, creativity, and executional excellence to drive media plans, boost brand awareness, and enhance engagement across all channels-owned, earned, and paid.

If you thrive on storytelling, are highly organized, and excel in dynamic settings, this role is for you!

What You'll Do :

• Develop and implement an integrated content strategy for MadeGood that prioritizes the consumer journey while aligning with the brand's goals and objectives.
• Develop a comprehensive content roadmap for the public site, blog, and organic social channels that guides customers through the sales funnel by addressing their pain points, providing necessary information for decision-making, and strategically timing content delivery at each stage of the funnel.
• Establish content KPIs that directly support MadeGood's business objectives.
• Lead the 360 Always-On Content Planning Process : Oversee a unified content strategy across all platforms and channels, including social media, influencer, digital, site, email, podcasts and shopper marketing, to ensure consistent, impactful messaging throughout the year.

Conduct weekly integrated content planning meetings to maintain alignment and collaboration across marketing efforts.

• Create an integrated annual content calendar highlighting product launches, events and brand storytelling.
• Champion MadeGood's Story : Pitch, present, and advocate for content that communicates MadeGood's story effectively across owned, earned, and paid channels, ensuring a consistent and compelling brand voice.
• Collaborate on Creative Content : Partner with the creative team to brainstorm fresh content ideas that supports MadeGood's brand pillars and ambitions.
• Manage Content from Concept to Execution : Oversee the entire content production process, from ideation to post-production, managing timelines, stakeholders, and resources to ensure smooth execution and timely delivery.
• Collaborate with brand, social and event teams to ensure all our events have compelling content that aligns with our strategic narrative and content pillars
• Partner with the e-commerce, social media, and influencer teams to ensure consistency of messaging and branding across digital channels.
• Propose and launch innovative content formats, such as podcasts, ensuring alignment with brand messaging and audience engagement strategies
• Monitor, analyze, and report on content performance. Collaborate with channel leads to develop and execute test-and-learn strategies and provide regular monthly performance reports.
• Collaborate with the external web developers and UX teams to ensure our site is user-friendly, intuitive, and lead to a smooth navigation experience.
• Support product and brand launches by creating tailored landing pages and coordinating website content in alignment with social, email, and other marketing channels.
• Build and manage freelance roster of writers, content creators and contributors
• Oversee the writing and edits of blog posts, articles, site, podcasts and email content.
• Partner with the digital team on implementing SEO best practices to improve our site's search engine rankings, including keyword research, meta tags, internal linking, and updating content with relevant keywords to drive organic traffic.
• Explore New Formats and Platforms : Always maintain curiosity and a growth mindset, exploring new content formats and emerging platforms to keep MadeGood ahead of the curve in the competitive snack food industry.
• Drive Cross-Functional Collaboration : Build strong relationships with internal teams such as marketing, Creative, Innovation Teams and R&D.
• Work with the Creative Director to establish a budget for content. This includes allocating funds for writers, creators, production, tools (like CMS or analytics platforms) etc.
• Track spending across content initiatives to ensure it stays within the budget, adjusting as necessary to optimize resource allocation.
• Collaborate with external vendors, agencies, or freelancers to negotiate rates for content production services, ensuring cost-effectiveness.
• Lead and manage a small, collaborative team, providing guidance and support to ensure seamless execution of content and foster an environment of creativity, growth and opportunity.

What you'll bring :

• Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
• 7+ years of experience in content management, preferably within a consumer-focused brand.
• Knowledge of Organic and CPG Industries : Familiarity with the organic, natural, or snack food sectors is advantageous, along with a strong commitment to sustainability principles.
• Demonstrate leadership capabilities, with a track record of guiding, mentoring, and motivating teams effectively.
• Proven experience in developing and managing integrated content strategies across diverse channels.
• Exceptional writing skills, with the ability to craft engaging content in various formats.
• In-depth knowledge of social media, influencer marketing, and current content trends.
• Experience with content management systems (CMS) and a solid understanding of SEO best practices.
• Familiarity with website content planning, user experience (UX), and content optimization techniques.
• Strategic Thinker : Ability to develop and implement integrated content strategies that align with business objectives and enhance the consumer journey.
• Creative Mindset : A forward-thinking attitude with a knack for proposing innovative content formats and ideas that challenge conventional approaches.
• Content Production Expertise : Demonstrated experience managing the content creation process from concept to execution, including writing, editing, and production.
• Project Management Skills : Strong organizational skills with the ability to manage multiple projects and stakeholders simultaneously while adhering to timelines and budgets.
• Collaboration and Leadership : Excellent interpersonal skills, with experience leading small teams and fostering a collaborative work environment.
• Attention to Detail : Meticulous about content quality, file organization, and processes to deliver flawless executions.
• Positive, Solution-Oriented Attitude : A proactive, can-do mindset, ready to take on challenges and find creative solutions to keep projects moving forward.

What we expect :

Values-led : You'll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun.

Sometimes, even making granola bars is hard, and life's too short to take ourselves so seriously that we don't enjoy the journey.

Unparalleled experiences and opportunities : We're still determining who we are and what we can be. Help us shape what this organization will look like and what we'll offer the world, into the future.

This means rolling up your sleeves and sometimes building the process - fast! - while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we're okay with that, as long as we're staying true to our values and learning and improving along the way.

Access to everyone : We're a flat organization with few silos which means you'll have full access to everyone from our founders to our production staff.

Even when employees dress up, they wear steel-toed shoes. So don't be shy. Speak up, share your ideas and go places you normally wouldn't - like the plant, or the boardroom.

Personal development : We'll support and empower you to chart your own path and reach any heights you set for yourself.

Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress.

Gratitude : As a growing business, we can't always offer formal recognition like awards programs, but we do show our true gratitude and appreciation.

At Riverside, we're all in this together and we value you.

What We Offer :

Values-led : We don't cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here.

Every step you take must align with our values, no compromises.

Courageous determination : As a family-run, rapidly growing business, we are often challenged to find ways to deliver that aren't obvious or easy.

You must be willing to try, ask and answer challenging questions, test and learn, turn over every stone, keep moving forward and help us find a way through.

Resourcefulness and grit will be your constant companions at Riverside and will serve you well.

Humility : We're a small (but growing) fish in a sea of whales and sharks. We know the products we offer are some of the healthiest and most sustainable, but we don't brag about it, and know we have a steep path ahead.

We pride ourselves in being respectful and supportive of others while shining brightly through our innovative, high-quality products.

There isn't one superstar at Riverside. We take turns leading the way as we climb to the summit.

Continuous improvement : As a learn-as-we-go organization, we rely on each other to continuously improve everything we touch to make it better, more efficient, more sustainable, and more endearing to customers, consumers, employees, vendors, partners and the community.

We own our mistakes and learn from them as we wind our way to the top.

Wait! There's more!

• Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
• RRSP matching or IRA matching for an empowered financial journey
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values

How to Apply :

If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT)riversidenaturals.

com with the subject line Content Manager or click the apply button!

Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply.

We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.