Content Marketing Manager

We are Aftersell by Rokt, a hyper-growth Shopify ecommerce leader.

Aftersell by Rokt enables SMB companies to unlock value by making each transaction relevant at the moment that matters most, when customers are buying.

Together, Rokt's AI-based relevance Platform and scaled ecommerce Network powers billions of transactions. In December 2022, Rokt’s valuation increased to USD billion, allowing us to expand rapidly.

In February 2024, Aftersell was acquired by Rokt.

At AfterSell by Rokt, we practice transparency in career paths and compensation.

At AfterSell by Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability.

Rokt’stars constantly strive to raise the bar, pushing the envelope of what is possible.

We are looking for a Content Marketing Manager

Compensation : $120,000 - $137,500 salary, employee equity plan grant & world class benefits.

The mission of this role is to create audience-focused strategies for the creation and distribution of content across Rokt’s key marketing channels (social, web, paid media, etc.

The leader in this role will then help translate those strategies into thoughtful content assets.

We are looking for a top-shelf Content Marketer who is excited at the idea of reshaping B2B content marketing at a fast-paced, fast-growing start up.

This role will report to our Head of Marketing and will make a significant contribution in three core areas; brand trust (awareness), category growth, and demand creation.

This role is for strategic doers someone who can figure out what we should do and why, then get the work done, either on their own or managing cross functional partners.

If you get excited at the idea of telling BIG stories, making a massive impact, and creating compelling content, then this role was meant for you.

The success of this role will be measured by the overall success of our comprehensive content strategy and associated content output to support our overall marketing OKRs as well as individual program KPIs.

Responsibilities of this role include

About the role

• Translating the Aftersell’sbrand strategy into a cohesive content approach including longform / editorial, thought leadership, social, video, etc.
• Creating a strategic framework for all of Rokt’s marketing content aligned to key audiences, campaigns, verticals, and product priorities.
• Produce multiple content types (PDF, video, articles, etc) from ideation to promotion
• Produce and distribute compelling and differentiated thought leadership content
• Build and document processes to build a consistent, repeatable content engine
• Ideate and conduct tests and experiments to spike growth and elevate our brand and category
• Manage Aftersell’s social media strategy and content production on LinkedIn, Twitter, and YouTubePiloting and launching materials with a test and learn mentality
• Collaborating with marketing leaders to report quarterly on content success to provide a clear picture of overall marketing performance
• Allocating resources and manage deadlines to ensure marketing campaigns are executed on time and within budget
• Measuring, analyzing and reporting on key performance metrics to prove impact

Requirements

About you

• 5+ years of B2B (business to business) or B2C (business to consumer) content marketing experience including content strategy, planning, creation, and measurement
• Success in managing social media accounts across all platforms
• Strong writing skills
• Exceptional story teller, idea-generator, and audience-centric thinker
• Stellar project management skills and attention to detail
• Analytical mindset and the ability to use data and analysis to drive decisions, quantify impact, drive the right priorities and surface valuable insights for our team and our customers.

Direct experience managing budgets

• Looking for opportunities to improve deliverables, experiences, and desired outcomes
• Proven success in managing multiple projects and campaigns simultaneously while working with tight deadlines
• Energetic, enthusiastic, and able to work in a fast-paced environment while being able to motivate down, across, and up the organization
• Results-oriented thinker who understands and is motivated by ambitious goals and KPIs
• SaaS, software, high tech industry experience strongly desired

Benefits

About Rokt’stars :

As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock the full potential in ecommerce and beyond.

Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks or challenge the status quo;

in doing so we either win or learn. We work together as one aligned team never letting egos get in the way of brilliant ideas.

We value diversity, transparency and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better.

About The Benefits :

We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it :

• Accelerate your career. We offer roadmaps to leadership and an annual $5000 training allowance
• Become a shareholder. Every Rokt’star gets equity in the company
• Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us!
• Access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your entire family!
• Dog-friendly office
• Extra leave (bonus annual leave, sabbatical leave etc.)
• Work with the greatest talent in town
• See the world! We have offices in New York, Seattle, Sydney, Tokyo and London

We believe we’re better together. We love spending time together and are in the office most days (teams are in the office 4 days per week).

We also get that you need to balance your life and your commitments so you have the flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.

If this sounds like a role you’d enjoy, apply here and you’ll hear from our recruiting team.