Marketing & Sales Manager

For 145 years the YMCA-YWCA of Winnipeg has been at the heart of communities in Winnipeg - helping people of all backgrounds, ages and abilities live engaging, more rewarding lives.

We're an inclusive, charitable organization that is committed to nurturing the potential of children, teens and young adults, families, and seniors by promoting healthy living and fostering a sense of social responsibility.

To learn more about us, visit ywinnipeg.ca / our-cause.

Summary

Reporting to the VP, Marketing & Philanthropy, the Marketing & Sales Manager is a tireless ambassador for the Y, responsible for leading and executing the organization's marketing and sales strategies in support of multiple departments.

This individual will use data-driven decision making and best practices with revenue maximization as the primary goal to further the social purpose and greater community impact at the YMCA-YWCA of Winnipeg.

Responsibilities

Leadership

Leads YMCA-YWCA of Winnipeg's Marketing & Communications team, including the development, execution and evaluation of the organization's annual marketing and sales strategies in support of Membership Retention, Program Registration, and Camp Stephens Registration.

Marketing, Communications and Sales

• Develops comprehensive marketing strategies that maximize and coordinate all areas of marketing tactics (advertising, media relations, digital, customer engagement, etc.)
• Develops, utilizes and monitors data sources to inform marketing efforts and identifies areas of opportunity.
• Conducts internal and external market surveys
• Develops comprehensive business plans and marketing strategies to support new initiatives and also to build on the incredible history of Camp Stephens.
• Builds partnerships with other organizations to further revenue goals.
• Leads the development of multi-platform promotional campaigns, brand development and creation of the organization's annual marketing and sales targets, as well as supporting budgets.
• Ensures the organization's marketing and sales strategies support the organization's fundraising targets and initiatives.

Qualifications

• Educational background in Marketing, Business, Communications or related field. A combination of experience will also be considered.
• A minimum of five years' experience leading a high-functioning marketing team, with demonstrated success in building marketing strategies that meet or exceed revenue targets.
• Valid Manitoba Drivers Class 5F License and access to vehicle
• Exceptional project and time management skills, including working within condensed time frames and effectively prioritizing work.
• Demonstrates exceptional verbal and written communication skills, research ability, and effective evaluation.
• Revenue-driven approach to achieving success aligned with YMCA-YWCA of Winnipeg's core values and purpose.
• Skilled at building and maintaining effective relationships within and outside the organization.

Application Deadline : September 30, 2024

Accessibility Accommodation for Applicants

The Y is committed to providing an inclusive environment where diversity is welcomed and encouraged.If you require accommodation during any part of the recruitment or selection process, please don't hesitate to reach out.

This includes providing you with alternate formats of job postings.

The Y is entrusted to provide a safe environment for children and vulnerable individuals. All applicants will be thoroughly screened through a review process including Police Record Checks with Vulnerable Sector Search and Child Abuse Registry Checks.