Global Sales & Marketing Manager - Chinese Markets

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is an ambitious global EdTech company founded in 2013 with the idea that through personalized education, we can transform students into the world leaders of tomorrow.

Series C startup with USD 70m funding to date

Offices in 18 cities

Awarded GSV EdTech 150, Deloitte Fast 50

Crimson Global Academy is one of our newest and fastest growing ventures, a global online high school founded in 2019 that has already…

Ranked the #3 best online high school in the United States by Niche

Awarded top 10 World’s Best Schools for Innovation

Enrolled 1,500 students from over 60 countries and counting

Received acceptances to the world’s most selective institutions, including Stanford, Columbia, CalTech, UC Berkeley, LSE, Imperial, Oxford, Cambridge and more

Due to the rapid growth of demand from Mandarin-speaking families worldwide, we are looking for an experienced, entrepreneurial marketing manager who will help us expand our impact to more students.

Working closely with the CGA global admissions team, this role will be focused on achieving agreed upon sales targets and outcomes.

This is a full-time remote or hybrid position, based in either Asia, Australia, Canada or the UK.

What success looks like for this role?

The role will be responsible for the growth of CGA enrollments and re-enrollments for Mandarin families primarily in ANZ, US and Europe, driving local awareness, inquiries enrolments, and retention among our families across the region. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities with access to global resources.

Develop and lead CGA’s growth strategy for Mandarin families, with ownership of a marketing budget, ensuring it aligns with our sales plan

Lead end-to-end planning, execution and optimisation of local marketing, digital and growth campaigns

Own the targets and funnel; monitor the pipeline of prospective families and report on this with an analysis of marketing touchpoints and campaign performance

Partner with our sales team to proactively ensure prospective families are nurtured through to enrolment

Design and create marketing campaigns with the Design team to create positive customer experiences and increase enrolment

Partner with the global marketing team to tailor events, PR content, landing pages, social posts, FB, Adwords, emails & more to promote local events and initiatives

Strategise and maintain an events calendar of in-person and online seminars, webinars and panel events to grow enrolment interest

Lead partnerships and business development opportunities

Grow re-enrolments through a community-centric calendar of events and campaigns that you lead, in partnership with CGA’s global community team and school faculty

Share best practices with global marketing and sales colleagues while adapting new ideas for the wider region

What skills and experience are required?

5+ years of experience in marketing to Mandarin-speaking families outside of Mainland China

Native Mandarin and fluent English verbal and written communication skills

Experience in the education technology or schooling industry is a plus

Adaptability and growth mindset to arising opportunities and new initiatives

Comfortable working in an international technology company with colleagues from all over the world

Why work for Crimson Global Academy?

Flexible working environment : you will be empowered to structure how you work

Limitless development and exposure : our internal promotions / role changes made up 33% of all recruitment last year

Psychologist on staff

Impressive fireside chats and workshops to help the team continuously level up

Radical Candour is a feedback approach we live by

We’re a global player with 28 markets (and growing) across the globe

If you're passionate about education and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology, then we'd love to hear from you.

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