Regional Sales & Marketing Manager

Responsibilities

BASIC PURPOSE : Responsible for developing, maintaining and servicing a designated portfolio of top producing, primarily non-contract travel agency accounts within an assigned territory.

Maintain and further develop travel agency relationships within territory. Design and implement local and national marketing and promotional programs to achieve and maximize territory sales objectives.

Within corporate guidelines, represent the company as the brand ambassador for that region to create a positive perception and establish travel agent partnerships.

Develop marketing plans and a variety of strategies, marketing initiatives and innovative methods to stimulate agency revenue growth targets.

POSITION RESPONSIBILITIES :

EDUCATION : Bachelor's Degree in Business Administration, Marketing or related field of study; or any equivalent combination of relevant background and / or sales experience.

EXPERIENCE : Minimum 6 years of sales or account management experience, preferably in the travel industry.

KNOWLEDGE & SKILLS : Strong knowledge of Microsoft Office Suite to include intermediate to advanced level skills with Excel, Outlook, Word and PowerPoint as well as Zoom / Go To meeting platforms.

Strong knowledge of current and developing Social Media platforms. Knowledge of or ability to learn Norwegian reservation systems such as Seaware and Seaweb and e-commerce channels.

Ability to build personal credibility by way of solid product knowledge, services, procedures, consistent follow-through and problem-solving skills.

Have excellent communication skills as well as an overall understanding of working directly with agency owners, marketing professionals and front-line travel advisors.

Proven ability to implement contracts using superior negotiation and presentation skills. Creative abilities to develop a personal brand for selling unique cruise vacations and building relationships within assigned territories.

Ability to adapt to a quickly changing sales environment; ability to shift priorities per business and / or territory demands.

Analytical skills sufficient to translate revenue results and effectively manage budget and forecasting. Ability to prepare and analyze cost of sale results.

Planning skills for developing a sales and marketing strategy for assigned territory. Interpersonal skills to work effectively in a team-based environment.

Effective time management skills to work independently and meet sales goals. Business acumen to combine product knowledge and understand dynamics of profitability.

Business acumen to maintain knowledge of market and competitive trends within the travel and cruise industry. Possess the ability to foster and maintain business relationships and drive results.

Excellent verbal and written command of English sufficient to support travel partners with questions / issues as well as to effectively diffuse situations whenever necessary.

Ability to travel within regional territory, nationally and internationally, hold a valid state driver's license and maintain a clean driving record.

Ability to work evenings and / or weekends. Ability to bend and lift up to 30 lbs. to pack and transport marketing collateral to travel agents, with reasonable accommodation.

Ability to stand for long periods of time for presentations and provide walking tours for client s onboard vessels, with reasonable accommodation.