Brand Director

About Us

We are looking for the visionaries, the change-makers, the self-starters who are seeking more from their career. Change begins with the small decisions we make, each day, to support each other and strive to create inspiring incredible educational experiences for all students, no matter where they are or how they learn.

This concept connects deeply to the idea that, in choosing a career with Yorkville University and Toronto Film School, you will have the opportunity to push boundaries, flex your creativity and inspire positive change for so many people.

It’s also a call-back to the transformative power of education itself.

Our core values put the student experience at the center of what we do, reflecting who we are and aspire to be. If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us.

Who we need

Reporting to the VP, Marketing, we are looking for a Brand Director . You will own and drive the overall vision for what Yorkville University represents and how it shows up creatively.

You will lead a team of four direct reports and spearhead the media planning, reporting on business growth, and day-to-day marketing performance.

You will take on the exciting challenges of building and executing brand strategies for programs and degrees within those programs.

This is the chance to take an established brand and multiple education programs with massive audiences to new heights by applying cutting-edge, engaging tactics and messaging.

You will collaborate across the organization to socialize and gain buy-in before launch. You will push the creative direction through innovative thinking.

Your focus will be on building traction and excitement to firmly establish visibility in the market locally, nationally, and internationally.

You will play a critical role in designing, developing, and launching a powerful brand recognition campaign for our new degree programs.

This is a hybrid role.

Who you are

You may be a Senior Brand Manager or a new Director of Marketing, and you are looking to make a move with increased ownership, influence, and accountability.

You can execute and implement, balanced with the strategic and analytical strengths of a thought leader. You bring energy and fresh ideas to inspire and drive marketing initiatives and the team's work.

You want to bring impactful, exciting initiatives to current and prospective staff and students, adhering to our brand, growing our recognition, and fostering a modern academic culture.

What's in it for you

Influence and impact. You want a high-visibility role with the freedom to bring big, unique ideas to life that make a real-world impact.

You will spearhead a winning brand with the opportunity to elevate and expand the breadth of our reach. You will have the chance to deepen our roots as a reputable and established academic institution, bringing attention and recognition and influencing lives as you attract prospective students and faculty.

Exposure and recognition. You want to align your background to work with a stellar team and nurture a highly engaged, diverse, inclusive, and respectful culture of higher academic learning.

You will be part of an award-winning brand with a mission to build one of the most resilient and influential marketing departments in Canada beyond the education sector.

You can check out some of the outstanding work they’ve produced here : https : / / youtu.be / WaAHazi9S-Q?si 9x8heZl8aPzDU4ZO and https : / / youtu.

be / prh9iHrnWCY?si Sn-EFNDnO7dF8OB

Career development. We are disrupting traditional post-secondary learning. Yorkville University is a progressive, forward-thinking, innovative education institution.

Joining us now is a genuine opportunity for builders who want to make a mark on private post-secondary education while accelerating their career in a new, rewarding direction with endless possibilities.

What you will focus on :

Build and execute the brand strategy. You will oversee and lead our external brand strategy, aligning it with our vision for global growth.

You will explore all current platforms and introduce innovative and creative photo, written, and video content that reaches our target audience(s), elevates our brand, and increases current and prospective student engagement.

You will lead the collection and creation of unique experiences that tell the story of who we are, who our faculty is, and who our students are, delivering messaging on why we are a top choice for students pursuing academic excellence and professional development in a range of modern, cutting-edge programs.

Optimize digital marketing. You will apply a data-driven approach to developing systems and processes for planning, executing, and optimizing brand marketing campaigns.

You will lead the execution of digital media trafficking, reporting, and optimization to drive audience growth and deliver short and long-term goals.

You will respond to insights and pivot our approach to strengthen our brand connection and differentiate from the competition.

Collaborate. You will build and nurture partnerships with business and academic leaders to gain insights into shaping program and degree-specific branding strategies.

You will collaborate with your peers in brand and performance marketing, analytics and creative services to ensure communications and content are central to our overarching strategy.

Lead. You will manage and mentor an insightful, creative, and enthusiastic team, focusing on operational excellence and ROI and fostering a culture of collaboration and creative curiosity.

You will oversee and contribute to the execution, reporting, and optimization of brand roadmap activities.

What you bring :

The background. You are an enthusiastic brand builder, storyteller, and strategic thought leader with expertise in brand marketing management.

You can build and execute a brand and campaign roadmap, bridging digital and traditional marketing. You have experience working with multi-site, matrixed organizations and thinking about scalable programs that localize where appropriate.

You may have exposure to branding in education. You can adapt and shape your messaging based on deep insights into the target demographic and engage global audiences where they live, study and play on social media.

You have excellent analytical skills and can make data-driven decisions, interpret conversion rates, and draw insights from performance metrics.

You are proficient with marketing, data and analytics tools. as well as digital platforms. You may be familiar with photo and video editing software.

The leadership. You are passionate about growing and inspiring a creative team, leading by example. You can pivot the team’s focus to increase campaign performance and achieve measurable results.

Why work at Yorkville University?

An atmosphere that successfully blends an entrepreneurial culture with education. We value innovation and continuously look towards expanding our programming, working with the latest research, tools and solutions.

As a private school with government approval of our offerings, we have the opportunity to do more, stay current and be future-forward.

The chance to accelerate your career and disrupt education by responding to the needs you see and purposefully challenging the status quo.

Everything we do here is about delighting and engaging our employees - and ultimately our students- from mentorship to teaching, from creative outlets to analytical ones.

A place where all individuals feel welcomed in the academic and workplace environments and can bring their authentic selves to the educational and work spheres.

We celebrate the full range of human diversity and we acknowledge that equal access to opportunities and services may require the removal of barriers that equity-seeking communities experience in trying to obtain this access.

• The opportunity to grow with access to free courses, certifications and programs - right up to our Masters' offerings.
• An appreciation for the insights and skills you bring to work with a competitive salary and comprehensive benefits, including a wide breadth of wellness services and a work-life balance.

Join us

We welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest.

What you can expect from our hiring process :

• A virtual interview with a Talent Advisor discussing your interest in the role and the company.
• An in-person interview with the VP, Marketing who is the hiring manager for the role. You will be asked to share how your experience and approach to brand marketing aligns with the needs of the organization.
• An in-person interview with the Chief Marketing and Revenue Officer and two Marketing team members to learn more about the role, the team, and the organization.

You will have the opportunity to discuss your leadership style and the impact you will make.

Diversity, equity and inclusion are a critical component of life at Yorkville University and Toronto Film School and we are committed to making these values an integral part of our culture.

We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community and other equity-seeking groups.

Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ('AODA').

If you require accommodation for disability, please notify Human Resources at 1-877-429-4029.

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