Marketing & Communications Specialist

Job Summary :

We are seeking a passionate and creative Marketing & Communications Specialist to join our growing Sales & Marketing (Got-to-Market) team.

The Marketing & Communications Specialist will be responsible for increasing brand awareness, trust, and advocacy to support our ambitious growth objectives.

This role is pivotal in educating insurers, claim adjusters, and the overall P&C industry about Sinistar and the problems we solve.

Key Responsibilities :

• Create compelling and SEO-friendly content for our website, blog, socials, and marketing materials.
• Collaborate with the Go-to-Market team to develop content marketing strategies (customer testimonials, case studies, vendor comparisons, etc.)
• Develop and manage digital marketing strategies to increase brand awareness, trust and traffic to generate leads across various channels including PPC, SEO, SEM, email, socials, and display advertising.
• Analyze campaign performance metrics and KPIs to make data-driven decisions that optimize ROI.
• Source PR opportunities and manage external communications with various channels and outlets (awards, journals, news, speaking engagements, event organizers, etc.)
• Identify events and manage all logistics including registrations, sponsorships, exhibitions / booths, activations, staffing, etc.
• Attend events, manage a calendar and track budget expenditures to evaluate the success of each and provide recommendations for improvement.
• Stay updated with industry trends, best practices, and implement new strategies to position Sinistar as a thought leader in the P&C insurance industry.

Qualifications :

• 2-4 years experience in scaling marketing strategies within a high-growth startup environment.
• Strong background in content marketing and SEO.
• Events marketing experience is a plus.
• PR & communications experience is a plus.
• Bachelor’s degree in Business Administration, Marketing, or related field.
• Excellent communication and interpersonal skills.
• Strong organizational and time-management abilities.
• Proficiency in advertising, Google advertising, HubSpot, and Google Business Suite and / or Microsoft Office Suite.
• Ability to work in a fast-paced, team-oriented, startup environment.
• Self-motivated with a results-driven approach.

What We Offer :

• A dynamic and supportive team environment.
• Opportunities for accelerated professional and career development with a company going through hyper growth.
• Competitive salary.
• Collective insurance coverage.
• Remote work.

Job Title : Marketing & Communications Specialist

Location : Greater Toronto Area

Department : Sales & Marketing (Got-to-Market)

Reports To : Director of Growth

Job Type : Full-Time