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Kitchener, Canada
Senior Manager, Competitive Intelligence
Sonova is seeking a Senior Manager, Competitive Intelligence to lead competitive intelligence activities that inform business, brand, portfolio, channel, and go-to-market decisions. This role translates market, consumer, retail, channel, and competitor dynamics into clear insights and recommendations for global and regional stakeholders, helping strengthen Sonova’s category leadership and commercial effectiveness.
Responsibilities:
• Serve as a strategic partner to global and regional Marketing, Sales, Retail, Channel, and Commercial teams
• Identify and translate key developments across hearing care channels, retail networks, wholesale partners, digital touchpoints, and consumer access models into actionable insights
• Lead complex competitive intelligence projects from scoping through executive-ready recommendations
• Partner with regions, group companies, and commercial teams to connect global insights with local market realities
• Monitor competitor, channel, retail, consumer access, and market disruption trends to support strategic decision-making
• Create concise narratives and recommendations for senior leadership forums
• Leverage AI and digital tools to improve competitive intelligence processes, knowledge sharing, and speed-to-insight
More about you:
• Bachelor’s or Master’s degree in Economics, Social Sciences, Psychology, or a related field
• 12+ years of experience in similar business-facing roles, ideally within healthcare, medical device, or a global matrixed organization
• Strong experience generating meaningful insights from primary and secondary data sources
• Ability to translate complex market and competitive intelligence into clear, actionable recommendations
• Strong communication, analytical, problem-solving, project leadership, and stakeholder management skills
• Comfortable working independently in a fast-paced, ambiguous, and internationally matrixed environment
• Proficient with MS Office, Power BI, AI tools, and digital technologies with a strong business mindset
Travel:
5 – 10% travel may be required.
Don't meet all the criteria? If you’re willing to go all in and learn, we'd love to hear from you!
What we offer:
*Plan rules/offerings dependent upon group Company/location.
This role's pay range is between: $112,000 - $140,000 annually
Sonova Canada is now a certified Great Place to Work May 2024- May 2025.
How we work:
At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.
