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Lead Engineer — Adobe Target & Digital Experimentation (Hybrid)

Location : Mississauga, Ontario (Hybrid : 3 days onsite / 2 days remote)

Employment Type : Full-time

Industry : Enterprise eCommerce / Digital Experience (Confidential Client)

Relocation : Not required

Northwest Talent Solutions LLC is conducting a confidential search for a Lead Engineer specializing in Adobe Target and digital experimentation to join a large enterprise eCommerce engineering organization.

This role is not traditional web development.

You will own personalization, experimentation, and conversion optimization across a complex digital platform used by a global customer base.

You'll help shape how customers experience the site — using data, testing, and behavioral targeting rather than opinion.

What You'll Own

Design and execute A / B and multivariate tests in Adobe Target

Build personalized experiences and audience segmentation strategies

Integrate Adobe Target with Adobe Analytics, AEM, and tagging frameworks

Partner with product, UX, and marketing teams to define test hypotheses

Implement front-end experiences using JavaScript, HTML, and CSS

Analyze experiment performance and recommend optimization strategies

Ensure accurate tracking, tagging, and reporting

Troubleshoot Target implementations and deployment issues

Propose innovative personalization and experimentation use cases

You will be the technical leader behind experimentation strategy — not just a ticket-based implementer.

Required Experience

8+ years in software engineering, digital optimization, or web engineering

4+ years hands-on Adobe Target implementation experience

Strong JavaScript development and browser debugging skills

Experience running experimentation programs (A / B or multivariate testing)

Experience integrating Adobe Target with Adobe Analytics or similar platforms

Technical Environment

Adobe Target (VEC, Form-Based, APIs)

Adobe Analytics & Experience Cloud integrations

Adobe Launch / Tags / Web SDK

REST APIs, JSON, and browser scripting

HTML DOM manipulation and developer tools

Preferred

Adobe Experience Platform or CDP familiarity

eCommerce or enterprise digital platform experience

Personalization and audience segmentation strategies

Data privacy awareness (GDPR, CCPA)

Agile engineering environments

Why Consider This Role

Direct ownership of experimentation and personalization strategy

Influence product, UX, and customer experience decisions

Work with modern enterprise Martech stack

Visible impact on engagement and conversion metrics

Collaborative engineering + analytics + product environment

Confidentiality

Company details will be shared during initial conversations. All inquiries are handled confidentially.

If you enjoy solving problems through data, testing, and customer behavior — and you have true hands-on Adobe Target experience — we would like to speak with you.

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