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Last updated: 12 days ago

PPC Specialist

ABM CollegeCalgary, Alberta, Canada
Full-time +1
Quick Apply

Your Next Mission: Join ABM College and help us fuel our growth through Expert Digital Marketing.About ABM College: ABM College is a leading private career college with three campuses across Canada... Show more

Growth Marketer (Media Buying + Creative Strategy) | Newsletter & DTC growth agency

Atomic HRCalgary, Alberta, .CA
Full-time
Quick Apply

We connect talented tech professionals in Latin America and Canada with remote career opportunities at innovative startups worldwide.We specialize in finding roles that align with your skills, expe... Show more

Maintenance Technician II

HelloFreshCalgary, Alberta, Canada
CA$30.00 hourly
Full-time

Reporting to the Facilities and Maintenance Supervisor, the Maintenance Technician is accountable for planning and coordinating maintenance activities and troubleshooting, maintaining and ensuring ... Show more

Insurance Sales Representative

Sylvain Crocq - Desjardins Insurance AgentCalgary, Alberta, Canada
CA$60,000.00–CA$80,000.00 yearly
Full-time +1

Insurance Sales Representative - Desjardins Agent Team Member.Seeking a successful Licensed Insurance Team member with experience selling to the consumer insurance market.This TM is succe... Show more

Customer service sales clerk

AMELECO ELECTRIC INC.Calgary, AB, Canada
Full-time +1

Heures de travail: 60 to 100 hours bi-weekly.Electrical, electronic and communications engineering technology/technician.Electrical and power transmission installers, other.Electrical/electronics m... Show more

Growth Marketing Leader (Remote, Canada)

HireHawkCalgary, AB, CA
Remote
Full-time
Quick Apply

We are seeking a results-driven Growth Marketing Leader with proven experience in staffing agencies or RPO environments.This role will be responsible for building and executing a scalable growth st... Show more

Google DialogFlow Engineer (Python)

MiratechCalgary, Alberta, Canada
Remote
Full-time

Join the Bot Development team to work on the implementation of a new bot solution across various cloud platforms.Your main responsibility will be to develop a bot using Google Cloud Platform techno... Show more

Sr. Senior UiPath POD Lead to deliver rapid automation implementations and lead technical delivery

S.i. SystemsCalgary
Full-time

This onshore role will lead a team of developers while ensuring co-delivery with our client's and achieving early value realization.Partner with client developers for.Coordinate with Business Analy... Show more

Senior React Native Developer

Ndax Canada Inc.Calgary, AB, CA
Full-time
Quick Apply

As one of Canada’s largest and fastest growing cryptocurrency trading platforms, NDAX has set the bar high for the country’s fintech industry and is constantly leading the way in terms of security ... Show more

Marketing & Client Engagement Specialist

About StaffingCalgary, Alberta
Full-time +2

Connecting you to Other jobs in Calgary, Alberta!.Alberta-based recruitment company that connects jobseekers to employers across Canada.Established in , About Staffing is a proud BBB Accredited bus... Show more

Senior Mobile Developer (iOS & Android) to analyze application problems and design and build

S.i. SystemsCalgary
Full-time

Senior Mobile Developer (iOS & Android) to analyze application problems and design and build interfaces for an insurance client .OS and/or Android technologies.Experience in interacting with webser... Show more

Digital Marketing Account Manager

Digital ShiftCalgary, Alberta, Canada
Full-time
Quick Apply

Most candidates only read the first 50 words of a job description.If you're tired of the churn-and-burn agency model — and you want to own the strategy for a roster of home service pros you actuall... Show more

Senior Consultant, Cloud Security

BDOth Ave SW,Calgary
CA$84,000.00 yearly
Full-time

Putting people first, every day.BDO is a firm built on a foundation of positive relationships with our people and our clients.Each day, our professionals provide exceptional service, helping client... Show more

Urban Farming Coordinator (UFC) - Calgary

MicroHabitatCalgary, Alberta, Canada
Temporary

JOB POSITION: Urban Farming Coordinator.Are you looking to work for a company that values sustainability and helps build greener cities and communities?.MicroHabitat is seeking a motivated, ambitio... Show more

Bilingual Program Coordinator

BioScript SolutionsCalgary, AB, CA
Full-time +1

Empowering lives, healing hearts, embracing future .Are you ready to make a lasting impact in specialty care? We’re seeking a dedicated and dynamic Bilingual Program Coordinator to join our Patient... Show more

Mid-Senior IT Professional (Multiple Opportunities)

Hire Resolve.comCalgary, AB, CA
Full-time
Quick Apply

Hire Resolve is assisting IT organizations in hiring experienced IT professionals to support Canada-based operations.This is a multi-role opportunity spanning several functions across Information T... Show more

People also ask
PPC Specialist

PPC Specialist

ABM CollegeCalgary, Alberta, Canada
30+ days ago
Job type
  • Full-time
  • Permanent
  • Quick Apply
Job description
Job description:

PPC Specialist

Your Next Mission: Join ABM College and help us fuel our growth through Expert Digital Marketing

About ABM College: ABM College is a leading private career college with three campuses across Canada, offering career-focused programs in the in-demand fields of healthcare, business, and technology. Our mission is to provide students with the practical, hands-on training and industry connections they need to build successful careers and make a real difference in people's lives.

The Role: We are seeking highly skilled and motivated Lead Generation Experts to spearhead our student enrollment growth. This is a hands-on, individual contributor role where you will take full ownership of our digital marketing and PPC campaigns. Reporting directly to the CEO, you will be responsible for the end-to-end management of our lead generation strategy, with the primary goal of attracting and enrolling local students into our programs. Your expertise in paid digital channels will be key to delivering measurable results and fueling our college's success.

Key Responsibilities:
  • PPC Campaign Management: Strategize, build, and manage high-performance PPC campaigns on Google Ads and social media platforms (Meta, TikTok). This includes budget management, keyword research, ad copy creation, and bid optimization to achieve enrollment targets.
  • Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy to generate qualified leads and increase student enrollment from the Canadian market.
  • Data Analysis & Reporting: Use tools like Google Analytics to track, analyze, and report on campaign performance. Provide regular, data-driven insights and recommendations to the CEO.
  • Lead Nurturing: Create and optimize lead nurturing campaigns through email marketing automation to guide prospective students through the enrollment funnel.
  • Conversion Rate Optimization (CRO): Continuously test and refine website landing pages, forms, and user journeys to maximize lead and application conversions.
  • Market Research: Stay up-to-date on industry trends, competitor activities, and digital marketing best practices to ensure ABM College remains a leader in student recruitment.

Required Qualifications & Experience:
  • Minimum of 3-5 years of proven experience in a similar lead generation or digital marketing role, with a strong emphasis on PPC.
  • Demonstrated track record of success in achieving lead generation and conversion goals, preferably within the education, career college, or post-secondary sector.
  • Expert-level knowledge of Google Ads, Google Analytics, and other major digital advertising platforms.
  • Proficiency in analyzing data and translating insights into actionable strategies.
  • Strong understanding of the full marketing funnel, from lead acquisition to conversion and enrollment.
  • Excellent communication and reporting skills, with the ability to present complex data clearly to a non-technical audience.
  • A self-starter with a proactive, results-oriented mindset and the ability to work autonomously.

Education:
  • A bachelor's degree in Marketing, Business, or a related field is preferred.

Job Type, Shift & Schedule:
  • Job Type: In person, Full-time, Permanent
  • Schedule: Monday to Friday, 8-hour shift

Benefits:
  • Competitive compensation
  • Dental care
  • Extended health care
  • RRSP match


About ABM College:

ABM College is one of the leading career training institutions in Alberta, Manitoba and Ontario. Throughout its history, ABM College has provided students with professional training, academic knowledge, and the right skill-set to meet employment market demands.