Why This Role is Important
We are looking for a hardworking and independent co-op student to support the PC Mastercard Product Marketing team. You will be responsible for assisting the Product Marketing Manager with the delivery of campaigns from concept to execution.
You will support in the marketing communication activities pertaining to customer base marketing for PC Financial Mastercard.
Your duties will range from email execution & reporting to ad-hoc customer issues. The successful candidate will demonstrate strong skills in relationship management, autonomous, problem solver, curious, organized with great attention to detail and able to demonstrate their project management and operational skills.
What You’ll Do :
Support in email marketing planning, including brief writing, managing creative development with the agency and timelines
Conduct competitive research and analysis on customer behaviour and postmortems to drive desired function for credit card portfolio, present insights and recommendations for products suite
Act as a liaison between Marketing, Creative Agency, Legal, Data team and other cross-functional teams to ensure alignment in all campaigns
Drive customer behaviour using various tactics (campaigns, updates to their digital experience etc.)
Help support our communications strategy by supervising analytics and providing strategic recommendations to improve KPIs such as : open rate, click rate and click to open rate
Support the development email test concepts to optimize results; subject line, visual and CTA, etc
Research email communications standard processes, trends and technologies to assist in email marketing strategy development
Assist in monitoring, tracking, and communicating campaign reporting for Senior Management
Co-Collaborate with lines of business across PC Financial (product strategy, credit risk, digital) and external suppliers (e.
g., marketing agencies) in support of various initiatives
Support regulatory / operational initiatives as required.
Support team with ad-hoc requests as needed
Proofread marketing materials for clarity, grammar and spelling
What You Bring
In school for marketing / business
Experience with Microsoft Office (Excel, Word, PowerPoint)
Analytical and problem solving skills
Interpersonal and communication skills (written & verbal)
Project Management and time management skills
Financial competence
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