Programmatic Campaign Specialist

Programmatic Campaign Specialist :

This role would include setting up online campaigns in our advertising solutions platforms, data analysis, reporting, as well as presenting the outcome of the projects / campaigns to the AEs and / or clients.

The Programmatic Specialist is primarily responsible for tag creation, tag implementation, monitoring, reporting / data analytics, managing client accounts, ensuring operational and communication efficiency, and timely troubleshooting.

Responsibilities include

• Campaign setup and implementation
• Working on a multiple of DSPs (DV360, Verizon, TTD, Acuity, etc.) across many digital channels (including Display, Native, Video / CTV, & DOOH)
• Execute, monitor, and optimize paid media campaigns to achieve target KPIs (such as conversion rate, CPA, ROAS, etc.)
• Ensure campaigns are actively managed against client delivery targets and that all risks are mitigated
• Timely Client Reporting and data interpretation for your clients
• Identifying problems and dealing with them accordingly at an early stage
• Reporting and data analytics needs to be accurate and presented in the formats provided
• Manage own campaign risks by following standard checking processes
• Coordinate with sales to service accounts efficiently and have clear briefing and communications

Skills And attributes

• Ability to use sound judgement in decision making
• Think strategically and drive colleagues to do the same
• Analytical mindset and eagerness to learn
• Motivated and enthusiastic
• Problem solving skills and taking responsibility for client performance
• Being proactive
• Passionate and knowledgeable about existing and emerging digital media and ad products

Education And experience

• Bachelor or university degree
• Technical experience on self-serve buying platforms (may include social platforms)
• Proficient user of Microsoft Office (Excel / PPT) and / or other data processing / visualization or analytic tools (Data Studio, Tableau, Alteryx, GA, etc.)
• Strong grasp of the online advertising industry
• Knowledge in web analytics and possibly ad management systems
• Experience with reporting and reconciliation in Excel
Il y a 15 jours