Senior Marketing Manager, Technology and Transformation, Global Advisory

Overview

At KPMG, you'll join a team of diverse and dedicated problem solvers, connected by a common cause : turning insight into opportunity for clients and communities around the world.

The Opportunity

The Senior Marketing Manager - Technology and Transformation, reports to the Solutions & capabilities marketing team lead, and will be a key member of the global KPMG Advisory marketing team.

The role will focus on creating the strategy and delivering our technology and transformation marketing plans globally, including through our network of member firms and global sectors. #LI-Hybrid

What you will do

• Assume end-to-end ownership of the strategic marketing plan and messaging for the technology consulting and transformation business units.
• Work with colleagues in the advisory content team to ensure timeline delivery of marketing materials including editorial content, design, thought leadership, digital materials ( infographics and social media content), and other client-facing materials
• Responsible for creation of hero campaigns to help grow KPMG's reputation with current and potential clients, including the development and execution of global tech report and similar thought leadership.
• Raise the external profile of technology and transformation expertise at KPMG, with a focus on key global and local spokespeople in target markets.
• Manage the program budget for technology and transformation marketing campaigns, including regular reporting to marketing leadership on the progress of initiatives and expenditures.
• Establish clear objectives and KPIs (Key Performance Indicators) for all campaigns with the goal of delivering the most impactful programs possible through continuous improvement.

This includes overseeing regular reporting on results of marketing initiatives against established benchmarks to Marketing leadership.

What you bring to the role

• Minimum of 7 years of integrated marketing experience within the professional service industry or similar.
• Bachelor's degree from an accredited college or university or equivalent work experience
• Demonstrated success and experience working in a global, matrix organization, with preference for those with more than 3 years of experience.
• Strong marketing skills across a wide range of channels, with a focus on content marketing and digital marketing.
• Demonstrable success in developing and implementing complex (and preferably international) marketing programs - including developing consistent messaging, robust marketing performance measurement and reporting capturing relevant data points and determining ROI.
• Proven track record in developing and executing a global marketing program across multiple geographies, functions and sectors.

Keys to your success

KPMG individuals Deliver Impact Seek Growth Inspire Trust and understand that a diverse workforce enables us to deepen relationships and strengthen our business.

Providing you with the support you need to be at your best

For more information about KPMG in Canada's Benefits and well-being, click here.

Our Values, The KPMG Way

Integrity , we do what is right Excellence , we never stop learning and improving Courage , we think and act boldly Together , we respect each other and draw strength from our differences For Better , we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential.

A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

For more information about Inclusion, Diversity & Equity in Recruitment, please click here.

Adjustments and accommodations throughout the recruitment process

At KPMG, we strive for an inclusive recruitment process that allows all candidates to Come As You Are and Thrive with Us.

We aim to provide a positive experience and are ready to offer adjustments or accommodations to help you perform at your best.

Adjustments (an informal request), extra preparation time or the option for micro breaks during interviews, and accommodations (a formal request), accessible communication supports or technology aids are tailored to individual needs and role requirements.

To begin a confidential conversation about adjustments or accommodations at any point throughout the recruitment process, we encourage you to contact KPMG's Employee Relations Service team for support by emailing or by calling 1-888-466-4778, Option 3.

For information about accessible employment at KPMG, please visit our accessibility page.