About Us
G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.
Our mission is simple : to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.
With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story and we’d love for you to be a part of it.
Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day.
You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.
If all that sounds like your kind of thing, well, we can’t wait for you to join us.
About the Role :
The Digital Marketing & E-commerce team is on the hunt for a Marketing Automation Manager. In this role, we’re seeking a CRM expert who is tech savvy, thrives on data-based decisions and gets pumped about developing and optimizing automation campaigns as it relates to the customer lifecycle.
The ideal candidate will have a strong technical, marketing and analytical background. They will own the technical strategy and integrations between the Marketing Automation and CRM platforms, to enable best in class email, SMS and push campaigns.
What You'll be Doing :
- Lead the automation process and tools to enable CRM strategy across leadgeneration, retention, and winback
- Manage, troubleshoot the data integration between the Marketing AutomationPlatform (Marketo) and CRM (Salesforce)
- Build and maintain lead scoring models to optimize engagement and reduce churn
- Build complex customer segmentations to tailor communication throughout customer lifecycle and business objectives
- Develop and implement journeys, triggers, and campaign logic to ensure relevantcommunications across all channels (email, SMS, push notifications)
- Maintain data quality across our B2C / B2B database with the support of our Data Team and Salesforce Team
- Develop, implement, track email communications to evaluate and optimize results ofall campaigns
- Identify gaps and improvement areas in existing framework and technical implementations
- Proactively communicate results and best practices to all key stakeholders and house the results in a common hub as key learnings for future reference
Desired Skills & Experience :
- College or university degree in business, marketing, travel and tourism or a related field
- 8+ years experience working in CRM, marketing operations or marketing automation team, client or agency side
- Extensive experience in Marketing Automation tools (Marketo, Salesforce Marketing Cloud, etc) as it relates data accuracy and completeness
- Experience with CRM software (Salesforce preferred)
- Strong analytical skills to interpret data to generate recommendations
- Experience in CRM platform migration and implementation project (asset)
- Proven track record executing with excellence onlead generation, acquisition, conversion, loyalty & retention marketing campaigns
- Experience with data visualization tools an asset (Looker preferred)
- Problem solver, ability to test and learn on your own, and stay on top of the latest trends
- Ensure that all global email communications comply with relevant legislation(CAN-SPAM, CASL, GDPR, CCPA, etc) compliance an asset
Please note this is a hybrid role, with 3 days a week required in our Toronto office.
What do we offer you?
Competitive salary commensurate with the role
Competitive benefits package
Birthday day off
Vacation time for you to recharge
Enhanced Parental Leave
Learning and growth opportunities
Employee Resource Groups
Applicable based on location*
G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.
Manager Marketing Automation
As the Manager, Marketing Automation, the successful candidate will develop, evolve and manage our email marketing capabilities using Salesforce Marketing Cloud. We’re looking for a Manager, Marketing Automation to support B2B Salesforce Communication for the Rogers Sports & Media Revenue Team. ...
Manager, Client Experience & Marketing Automation
The Manager, Client Experience and Marketing Automation will lead and optimize initiatives that focus on increasing engagement and value along our customer journey workflows and growing share of wallet through data-driven marketing initiatives. Manager, Client Experience and Marketing Automation. Wi...
Marketing Automation Manager
We are seeking a skilled and experienced Marketing Automation Manager to lead the development, implementation, and optimization of our automated marketing campaigns. In collaboration with Marketing Operations, create and manage automated marketing campaigns, including email marketing, lead scoring, ...
Senior Marketing Automation Manager
Experience with Marketing Automation software (preferably Marketo). Monitor, manage, and optimize campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns. Strong email marketing and campaign experience. Experience in a B...
Marketing Automation Product Manager
Proven experience as a Product Manager in the marketing automation or related software industry, with a track record of successfully delivering complex products. We are seeking an experienced and innovative Product Manager to join our Marketing Operations Team. This position will drive the strategic...
Senior Marketing Automation Manager
The job description outlines the role of a Senior Marketing Automation Manager, emphasizing the use of Marketo and other tools to drive campaign effectiveness and growth within a dynamic marketing team. B2B Marketing Experience: Understanding of business-to-business marketing dynamics. This job desc...
Marketing Automation Manager
The Digital Marketing & E-commerce team is on the hunt for a Marketing Automation Manager. CRM, marketing operations or marketing automation team, client or agency side . Extensive experience in Marketing Automation tools (Marketo, Salesforce Marketing Cloud, etc) as it relates data accuracy and com...
Marketing Automation Manager
We are seeking a skilled and experienced Marketing Automation Manager to lead the development, implementation, and optimization of our automated marketing campaigns. In collaboration with Marketing Operations, create and manage automated marketing campaigns, including email marketing, lead scoring, ...
Marketing Automation Manager - Canada Remote
We are seeking a Revenue Operations Manager to help deliver outstanding services to the clients in our Marketing Operations line of business. At Directive, we take solving complex performance marketing problems for SaaS companies seriously. This person will work directly with the Director of Marketi...
QA Automation Engineer/Manual Tester
QA Automation Engineer/ Manual. We're seeking a skilled QA Automation Engineer/Manual Tester to join our team in Toronto. This role requires a strong blend of manual and automation testing skills, as well as the ability to adapt to a fast-paced, deadline-driven environment. Design and implement ...