The Role
Use Marketo to implement new campaigns and programs ( email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications.
Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel.
Implement A / B testing campaigns to identify the best performing setups.
Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team.
Integrating and managing relevant third-party softwares ( GotoWebinar) with Marketo.
Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention.
Monitor, manage, and optimize campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns.
Help implement new product features to enhance Marketo’s functionality.
Working collaboratively with other departments to ensure automated campaigns achieve company goals.
Mandatory Skills
- Experience with Marketing Automation software (preferably Marketo)
- Strong email marketing and campaign experience
- Strong communication skills
- Analytical and detail orientated
- Excellent time management, and ability to meet deadlines
Desirable Skills
- Experience in a B2B marketing role
- Experience with CRM software (Salesforce)
Why Work for Peninsula?
- Day off on your birthday
- Enhanced Benefits with Health and Dental Coverage
- We offer a Registered Retirement Savings Plan (RRSP) Matching Program
- Downtown Location
- Vacation Days increase after 2 and 5 years’ service
Senior Marketing Automation Manager
Experience with Marketing Automation software (preferably Marketo). Monitor, manage, and optimize campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns. Strong email marketing and campaign experience. Experience in a B...
Senior Manager, Health Marketing, Strategic Initiatives
Reporting to the AVP Health Marketing, the Senior Manager, Health Marketing, Strategic Initiatives will serve as a critical member of the Health Marketing leadership team. The Senior Manager, Health Marketing, Strategic Initiatives will primarily work closely with all CDCP working groups and core te...
Senior Manager, Brand & Content Marketing
In this exciting role, the Senior Manager, Brand & Content Marketing is responsible for driving programs that deliver a compelling experience across the customer journey in support of acquisition efforts and the broader bank. Craft the annual marketing plan for PCF’s brand and content marketing port...
Senior Business Analyst / Product Manager - Familiarity with Adobe, Braze, and Salesforce as Marketing enablement systems
Position Role/Tile: Senior Business Analyst / Product Manager. Familiarity with marketing automation and databases. From Client: - We need someone senior to look at the requirements from a program lens. Adobe, Braze, and Salesforce as Marketing. ...
Senior Regional Marketing Manager
The Senior Regional Manager manages a team of 4 people and is based in the Charton Hobbs Mississauga office (ON) and will report to both the VP for Eastern Canada (based in Ontario) and the Moet Hennessy Customer Marketing Director (based in Montreal). Support the regional team in the tracking and r...
Senior Manager, Shopper Marketing
Senior Manager, Shopper Marketing (12 Month Contract). To win in the new normal, we need your Omni-Marketing approach and in-depth understanding of the shopper to drive brand love and consumer conversion. Partner with Retail Sales team for ongoing optimization of in-store POS for every day and tentp...
Senior Product Marketing Manager (hybrid)
In addition to the marketing team, you will regularly collaborate with product managers, partners and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in. Develop marketing programs for the products you support in conju...
Senior Marketing Manager, Microfluidics
Standard BioTools is looking for an inspired and energetic Senior Marketing Manager to develop and execute integrated marketing programs on qPCR and NGS library preparation products that will build awareness and convert opportunities in the research and diagnostics markets. Senior Marketing Manager,...
Senior Manager, Shopper Marketing
Senior Manager, Shopper Marketing (12 Month Contract). To win in the new normal, we need your Omni-Marketing approach and in-depth understanding of the shopper to drive brand love and consumer conversion. Partner with Retail Sales team for ongoing optimization of in-store POS for every day and tentp...
Senior Manager, Marketing Science
As a Senior Manager on our Marketing Science team, you will be supporting the retail media division by researching and developing scalable solutions that drive best-in-class retail media outcomes and effectively service marketers' business objectives. More specifically, you will experiment, research...