Senior Marketing Automation Manager

The Role

• Use Marketo to implement new campaigns and programs ( email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications.
• Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel.
• Implement A / B testing campaigns to identify the best performing setups.
• Integrating campaign activity with our CRM (Salesforce) to improve quality of information for our sales team.
• Integrating and managing relevant third-party softwares ( GotoWebinar) with Marketo.
• Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention.
• Monitor, manage, and optimize campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns.
• Help implement new product features to enhance Marketo’s functionality.
• Working collaboratively with other departments to ensure automated campaigns achieve company goals.

Mandatory Skills

Desirable Skills

Why Work for Peninsula?