Job Start Date : ASAP
The job description outlines the role of a Senior Marketing Automation Manager, emphasizing the use of Marketo and other tools to drive campaign effectiveness and growth within a dynamic marketing team.
This is a full-time position working out of the Downtown Toronto office, off of Union station.
Here’s a structured summary and analysis of the key points :
Job Purpose
- Role Focus : Implementing automation campaigns across group companies to engage prospects and clients.
- Environment : Fast-paced, supportive, and growth-oriented with a focus on achieving results through teamwork.
Responsibilities
Campaign Implementation and Management
Use Marketo for various campaign types (email nurture, webinars, events, gated content) across client and prospect communications.Manage and monitor multiple nurture programs to ensure effective lead progression through the sales funnel.Campaign Optimization and Integration
Conduct A / B testing to optimize campaign performance.Integrate campaign activities with Salesforce CRM to enhance sales team efficiency and data quality.Manage third-party software integration (e.g., GotoWebinar) with Marketo.Collaboration and Reporting
Work cross-functionally to implement and measure campaign lifecycles (acquisition, conversion, retention).Use Marketo analytics to monitor, manage, and optimize campaigns for improved ROI.Contribute to enhancing Marketo’s functionality with new product features.Mandatory Skills
Technical Competencies : Proficiency in Marketo and CRM (preferably Salesforce).Campaign Experience : Strong background in email marketing and campaign management.Communication : Excellent interpersonal and communication skills.Analytical Abilities : Detail-oriented with strong analytical skills.Time Management : Effective at managing time and meeting deadlines.Desirable Skills
B2B Marketing Experience : Understanding of business-to-business marketing dynamics.CRM Experience : Familiarity with Salesforce or similar CRM systems.Key Traits and Qualities
Ability to work independently and drive results.Willingness to contribute new ideas and continuously improve processes.Skills to work effectively with diverse teams towards common goals.This job description targets a seasoned professional capable of leveraging marketing automation tools to drive business growth and optimize campaign performance. It highlights the importance of technical proficiency, analytical thinking, and collaborative skills in a dynamic and supportive workplace setting.
Perks and Benefits
Day off on your birthdayEnhanced Benefits with Health and Dental CoverageWe offer a Registered Retirement Savings Plan (RRSP) Matching ProgramDowntown Location (Right near Union Station)Vacation Days increase after 2 and 5 years’ service47780CN
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