Job Start Date: ASAP
The job description outlines the role of a Senior Marketing Automation Manager, emphasizing the use of Marketo and other tools to drive campaign effectiveness and growth within a dynamic marketing team.
This is a full-time position working out of the Downtown Toronto office, off of Union station.
Here’s a structured summary and analysis of the key points:
Job Purpose
* Role Focus: Implementing automation campaigns across group companies to engage prospects and clients.
* Environment: Fast-paced, supportive, and growth-oriented with a focus on achieving results through teamwork.
Responsibilities
Campaign Implementation and Management
* Use Marketo for various campaign types (email nurture, webinars, events, gated content) across client and prospect communications.
* Manage and monitor multiple nurture programs to ensure effective lead progression through the sales funnel.
Campaign Optimization and Integration
* Conduct A/B testing to optimize campaign performance.
* Integrate campaign activities with Salesforce CRM to enhance sales team efficiency and data quality.
* Manage third-party software integration (e.g., GotoWebinar) with Marketo.
Collaboration and Reporting
* Work cross-functionally to implement and measure campaign lifecycles (acquisition, conversion, retention).
* Use Marketo analytics to monitor, manage, and optimize campaigns for improved ROI.
* Contribute to enhancing Marketo’s functionality with new product features.
Mandatory Skills
* Technical Competencies: Proficiency in Marketo and CRM (preferably Salesforce).
* Campaign Experience: Strong background in email marketing and campaign management.
* Communication: Excellent interpersonal and communication skills.
* Analytical Abilities: Detail-oriented with strong analytical skills.
* Time Management: Effective at managing time and meeting deadlines.
Desirable Skills
* B2B Marketing Experience: Understanding of business-to-business marketing dynamics.
* CRM Experience: Familiarity with Salesforce or similar CRM systems.
Key Traits and Qualities
* Ability to work independently and drive results.
* Willingness to contribute new ideas and continuously improve processes.
* Skills to work effectively with diverse teams towards common goals.
This job description targets a seasoned professional capable of leveraging marketing automation tools to drive business growth and optimize campaign performance. It highlights the importance of technical proficiency, analytical thinking, and collaborative skills in a dynamic and supportive workplace setting.
Perks and Benefits
* Day off on your birthday
* Enhanced Benefits with Health and Dental Coverage
* We offer a Registered Retirement Savings Plan (RRSP) Matching Program
* Downtown Location (Right near Union Station)
* Vacation Days increase after 2 and 5 years’ service
47780CN
INDCAN
Senior Marketing Automation Manager • Toronto
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