SEO Specialist

About Us

G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.

Our mission is simple : to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.

With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story and we’d love for you to be a part of it.

Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day.

You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.

If all that sounds like your kind of thing, well, we can’t wait for you to join us.

About the Role :

The Digital Marketing & E-commerce team is on the hunt for an SEO Specialist. You’ll be joining a digital team that is in a full rebuild as travel is rebounding.

This position will develop and implement on-page SEO strategies for G Adventures. The ideal candidate has well-rounded knowledge of SEO and content marketing strategy, as well as the ability to collaborate with content teams to manage content.

What you’ll be doing :

• Develop and implement strategies to improve organic rankings, drive search traffic, and conversions across our core global markets
• Create and execute data-driven content strategy for G Adventures
• Identify content gaps and conduct competitor research to target content opportunities
• Monitor organic search performance to evaluate and improve strategies
• Write compelling content briefs for internal content writers and external partners
• Collaborate with the content lead to update and optimize outdated content
• Execute keyword research and on-page optimization with respect to headings, page titles, descriptions, canonicals, URLs, internal link structures, etc.
• Assist with implementation of SEO fields and content migration to new CMS as needed

Desired Skills & Experience :

• College or university degree in business, marketing, travel and tourism or a related field
• 2-3 years of experience in SEO on either the client or agency side
• Previous experience developing and executing content strategy
• Strong understanding of search algorithms and rankings
• Proven track record of improving organic search rankings, and driving revenue through SEO campaigns
• Demonstrated ability to work well with other stakeholders including copywriters, web designers and web developers
• Strong attention to detail and ability to provide final SEO QA for new content
• Comfortable with a range of SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc) to track and measure performance
• Up-to-date knowledge of SEO best practices for on-page optimization

This a hybrid role, based in Toronto that requires 3 days per week in office.

What do we offer you?

Competitive salary commensurate with the role

Competitive benefits package

Birthday day off

Vacation time for you to recharge

Enhanced Parental Leave

Learning and growth opportunities

Applicable based on location*

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.