SEO Technical Lead

SEO Technical Lead Overview :

As the SEO Technical Lead, you are data-driven and highly organized, with a search engine optimization background to help increase organic search traffic through content recommendations, site improvements, and education around SEO strategy.

SEO Technical Lead Responsibilities :

• Direct the global SEO program and develop customized and targeted SEO landing page solutions to maximize effectiveness of search campaigns
• Day-to-day execution of organic search engine campaigns including keyword research, researched content gap recommendations, strategic optimization of existing content, competitor analysis, site improvements, and ad hoc SEO support
• Conduct keyword research, competitive analysis, content optimization, meta-tag creation, and other SEO related activities
• Propose hypotheses and conduct tests to improve traffic, engagement, and conversions
• Document strategy for major events and tentpole topics and conduct post-analysis afterward
• Run reports, measure performance, and share analysis with stakeholders. Propose improvements / alternative approaches
• Perform content audits
• Monitor traffic following algorithm updates and act fast to recover after traffic drops
• Apply management of SEO campaigns including writing meta content, supervising SEO friendly page construction, creating target keyword lists, improving site URL structure, improving link architecture, etc.
• Lead ad hoc SEO projects to support the brand

SEO Technical Lead Qualifications :

• 4+ years of SEO experience
• SEO Audit experience
• Develop and execute SEO strategy
• Analyze data and communicate to stakeholders
• Knowledge of Google Bots, Crawl, Indexation, Speed score, etc.
• SEO Tools such as : Screaming Frog, SEMrush or similar
14 days ago