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Last updated: 5 days ago

Director, Demand Generation

SemtechCAN, Richmond, BC
Full-time

Are you a strategic marketing leader who thrives on developing talent and building high-performing teams? Semtech’s corporate marketing and communications team is looking for a director who can gro... Show more

Director of Finance & Revenue Operations

WhitecollarsRichmond, BC, CA
CA$130,000.00 yearly
Full-time
Quick Apply

Our client is a profitable and growing industrial manufacturing company specializing in configured-to-order engineered equipment, with approximately 90% of operations focused on CTO manufacturing.T... Show more

Mechanical/HVAC Estimator

TalentSphereRichmond, BC, Canada
CA$70,000.00 yearly
Full-time

We are currently partnering with a growing HVAC equipment and solutions provider to hire a Mechanical / HVAC Estimator.This is an excellent opportunity for someone with strong attention to detail, ... Show more

Full Stack Developer

Saltworks TechnologiesRichmond, BC, CA
Full-time
Quick Apply

Saltworks Technologies is a leading Canadian cleantech company solving two of the world's most pressing industrial challenges: water sustainability and critical minerals supply.We design and build ... Show more

Business Development Representative

PressReaderRichmond, BC, CA
Full-time +2
Quick Apply

PressReader is a rapidly growing technology company that partners with the world’s leading publishers to deliver content to millions of users in over 160 countries.Our progressive approach to digit... Show more

Director, Quality Engineering - Canada

UnitedHealth GroupRichmond, BC, CA
Full-time

Optum Tech is a global leader in health care innovation.Our teams develop cutting-edge solutions that help people live healthier lives and help make the health system work better for everyone.From ... Show more

Team Lead, Transmission Engineering

MatchBox Consulting GroupRichmond, British Columbia
Permanent

Transmission Engineering Team Lead.Our client is a respected name in the BC power and utilities sector, delivering transmission and distribution work for some of the province's most significant uti... Show more

Sales & Marketing Coordinator

Scene Ideas Inc.Richmond, British Columbia, Canada
CA$55,000.00 yearly
Full-time
Quick Apply

We are looking for an experienced and well-organized Sales & Marketing Coordinator to join our team.The successful candidate should have previous experience in a structured sales & marketin... Show more

(Junior or Intermediate) Civil CAD Technician

ZE Power EngineeringRichmond, BC, CA
Full-time

ZE Power Engineering is an innovative industry leading company that provides engineering services to the electric utility industry.We are currently seeking a Civil CAD Technician who would oversee ... Show more

Electrical Project Engineer - Contract

Schneider ElectricRichmond, Canada
CA$70.00 hourly
Full-time

The Project Engineer is responsible for leading and executing electrical engineering project activities from design through delivery, commissioning, and close‑out.This role blends strong technical ... Show more

Director of Engineering

ProMachRichmond, BC, CA
Full-time

Whether you're creative, strategic, persuasive, or mechanically inclined, there’s a place for you here.Be a problem-solver, a closer, a futurist—whatever drives you.At ProMach, you'll be challenged... Show more

Regional Director - Operations

Primacorp VenturesNew Westminster, British Columbia, CA
CA$90,000.00 yearly
Full-time

Prima Living, a proud member of the Primacorp group of companies, is leading the next generation of senior living in Canada with their Amenida brand.Guided by Primacorp's vision and resources, we'r... Show more

Mechanical Engineering Manager

Raute GroupDelta, Canada
Full-time

JOB DESCRIPTION- MECHANICAL ENGINEERING MANAGER.We are looking for a dynamic and experienced Mechanical Engineering Manager to join our team.In this role, you will report directly to the Head of De... Show more

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Director, Demand Generation

Director, Demand Generation

SemtechCAN, Richmond, BC
30+ days ago
Job type
  • Full-time
Job description

Location: Hybrid, Richmond, BC

Our Team:

Are you a strategic marketing leader who thrives on developing talent and building high-performing teams? Semtech’s corporate marketing and communications team is looking for a director who can grow and mentor a team of talented marketers while driving demand across our B2B customer segments. We are dedicated to accelerating pipeline, strengthening Semtech’s market positioning, and connecting our technology to the customers who need it most. Let’s build something great together.

Job Summary:

The Director of Demand Generation will lead Semtech’s B2B demand generation function, overseeing a team of 6–8 marketers across ABM, channel marketing, digital and outbound marketing, and web experience. This role is responsible for developing and executing an integrated demand generation strategy that drives qualified pipeline and supports Semtech’s revenue objectives across Tier 1, Tier 2, and mass market segments. The ideal candidate is an experienced people leader with a strong track record of developing early-career and mid-level marketers, building high-performing teams, and executing data-driven marketing programs in the B2B technology space.

Responsibilities:

Team Management

  • Lead, mentor, and develop a team of 6–8 marketers across ABM, channel marketing, digital and outbound marketing, and web experience, with varying levels of experience from early-career to mid-level professionals
  • Foster a culture of innovation, data-driven decision-making, and continuous improvement across the team
  • Conduct performance reviews and professional development planning for team members
  • Coach the Web Manager toward expanded ownership and eventual people leadership of the web experience function
  • Recruit and develop top marketing talent across demand generation functions
  • Partner with HR on performance management, compensation discussions, and organizational development

Strategic Leadership

  • Develop and execute an integrated demand generation strategy aligned with Semtech’s three-year marketing plan and commercial objectives across Tier 1, Tier 2, and mass market segments
  • Establish clear KPIs and attribution models for demand generation activities, building toward full-funnel measurement and marketing ROI reporting
  • Manage the demand generation budget, ensuring optimal resource allocation across programs, channels, and agency relationships
  • Collaborate closely with the VP of Corporate Marketing & Communications, sales leadership, and the brand and communications team to align programs with business priorities
  • Oversee the digital agency relationship, ensuring strong performance against program goals

Marketing Execution

  • Oversee multi-channel marketing programs across ABM, channel marketing, digital and outbound marketing, and web experience
  • Guide the team in designing and optimizing ABM programs targeting Tier 1 enterprise accounts and Tier 2 segment campaigns
  • Ensure seamless integration of the marketing technology stack, including marketing automation, CRM, and web platforms
  • Drive vertical market campaign execution across high-priority industries, in partnership with the brand team
  • Oversee the web experience function to ensure Semtech’s digital properties support segment-specific buyer journeys and ABM-capable experiences

Analytics and Optimization

  • Establish and maintain baseline performance metrics across all demand generation functions
  • Implement tracking and attribution infrastructure to connect marketing activities to pipeline and revenue outcomes
  • Conduct regular performance reviews and use data to drive program optimization and resource decisions
  • Build toward predictive analytics capabilities in alignment with the three-year marketing plan roadmap

Minimum Qualifications:

  • 10+ years of progressive marketing experience in B2B technology companies, including 4+ years in a people management role
  • Demonstrated success developing and mentoring marketing teams, including early-career professionals
  • Proven track record of building and executing demand generation programs that drive measurable pipeline contribution
  • Experience managing across multiple marketing disciplines, including ABM, digital marketing, channel marketing, and web
  • Strong analytical mindset with the ability to establish measurement frameworks and translate data into actionable decisions

Desired Qualifications

  • Advanced degree in Marketing, Business Administration, or related field
  • Experience in marketing automation platforms (Marketo, Hubspot, Eloqua) and CRM systems (Salesforce)
  • Hands-on experience with ABM platforms; familiarity with Propensity and Pathfactory preferred
  • Experience in semiconductor, enterprise technology, or related high-tech industries
  • Strong executive communication and cross-functional collaboration skills
  • Experience managing digital agency relationships and co-marketing programs

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