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Content developer • halifax ns
Bilingual Content Marketing Manager
BDOLacewood Dr,HalifaxPrincipal Developer
VenorDartmouth, NSMainframe Engineer / Developer
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SynechronHalifax, NS- Oakville, ON (from $ 154,327 to $ 231,159 year)
- Mississauga, ON (from $ 89,111 to $ 157,683 year)
- Winnipeg, MB (from $ 100,043 to $ 155,541 year)
- Vancouver, BC (from $ 78,205 to $ 155,022 year)
- Old toronto, ON (from $ 84,930 to $ 154,909 year)
- Montreal, QC (from $ 89,040 to $ 154,790 year)
- Toronto, ON (from $ 86,000 to $ 154,530 year)
- North York, ON (from $ 78,000 to $ 154,153 year)
- Ottawa, ON (from $ 77,420 to $ 151,228 year)
- Calgary, AB (from $ 69,403 to $ 150,000 year)
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Bilingual Content Marketing Manager
BDOLacewood Dr,Halifax- Full-time
Putting people first, every day
BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a with a high priority on your personal and professional growth.
Your Opportunity
BDO Canada has an immediate opening for a Bilingual Content Marketing Manager to join the Personal Debt Solutions (PDS) business line. The ideal candidate will be able to work Eastern Standard Time hours.
The Bilingual Content Marketing Manager is a replacement role and will oversee PR initiatives, copy writing for multi channel advertising including but not limited to traditional advertising copy (Radio, TV, Out-of-home), as well as digital marketing responsibilities including but not limited to Content marketing, SEO, CRM (Email) Marketing, Social media and community management. You have a strong understanding of digital marketing best practices and emerging trends, and how they can be applied in a B2C environment.
As a member of the Marketplace team, you will report to the Personal Debt Solutions Senior Manager, and collaborate with a variety of stakeholders, including regional practice professionals on developing and executing content marketing campaigns, and drive top-of-funnel leads and growth in traffic to National and local websites. This individual must be a dedicated team-player, with the ability to build and maintain collaborative relationships with internal and external stakeholders.
Key Accountabilities and Responsibilities
Content Planning
- Work closely with the National PDS Marketplace team, the firm’s thought leaders, and external vendors to develop content in support of the firm’s growth strategy. Oversee and contribute to the creative development of TV, radio and social media campaigns
- Develop content strategy, execute and measure content marketing campaigns for the full marketing funnel. Contribute to the French content creation process and editorial calendar. Use data and analytics to drive content ideation and content strategy, Support the development and refinement of content themes, personas, path to purchase, and content distribution strategy
- Develop CRM (Email) Marketing campaigns and demonstrate knowledge of email marketing fundamentals and platforms, including list segmentation and campaign execution
- Monitor and analyze SEO performance alongside BDO’s SEO agency on records. Familiarity with tools like Google Analytics, Google Search Console, SEMrush are an advantage. Identifying trends and areas for improvement. Oversee the creation of high-quality, engaging, and SEO-friendly content across various formats (e.g., blog posts, articles, landing pages, whitepapers, case studies, video scripts).
Content Creation
Content Distribution
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