Marketing Analyst (15 Months Contract)

You Lead the Way. Weve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other.

Here, youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, youll be recognized for your contributions, leadership, and impactevery colleague has the opportunity to share in the companys success.

Together, well win as a team, striving to uphold our and powerful backing promise to provide the worlds best customer experience every day.

And well do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

This is a 15 Month Fixed-Term Contract Role

How will you make an impact in this role?

In this temporary 15 month fixed term contract, the Analyst, POC Marketingrole falls within Global Merchant Services (GMS), part of the GMNS Organization, which is the merchant network at American Express that manages the relationships with the millions of merchants around the world that accept American Express Cards.

GMS serves as a merchant acquirer, payments processor and marketing partner for merchants of all sizes, including small, regional, national and global businesses.

Global Merchant Services (GMS) Marketing & Analytics is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed.

GMS Marketing & Analytics is responsible for partnering with GMS markets to drive profitable growth, accelerate Merchant acceptance and enhance the value of Amex acceptance to Merchants and Card Members at scale.

We focus on enhancing our relationships with millions of Merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe including the U.

S, Canada, Latin America, the Caribbean, Europe and the Asia-Pacific region.

As the Analyst, POC Marketing, you will be responsible for the end-to-end project management and marketing execution of key merchant value and perceptions of coverage programs such as merchant agnostic platform programs (example Ecommerce, Shop Small etc) as well as initiatives driving spend activation through external partnerships such as Tourism Boards, Associations, Chamber of Commerce and Business Improvement Areas (BIAs).

Attention to detail, flawless execution and strong project management skills will be critical for the role.

Specific responsibilities include :

End-to-end marketing ownership & campaign management of merchant agnostic platform campaigns and other POC programs including Inbound program, Recommendations, Trigger and Dynamic Emails, external marketing partnerships such as with associations or BIAs (Business Improvement Association).

Management and push for adoption of POC tools such as Maps, Online Directory and Coverage Claims :

• Influence overall POC strategy, by collaborating with GMNS teams (Client Management, Acquisition, Business Insights, Merchant Value, High-Touch and Partner Marketing) to recommend, implement and measure strategic initiatives to improve Cardmember perception and Merchant activation
• Manage program ideation, eligibility, performance and budget optimization to deliver against business metrics
• Manage agency partners to develop effective and innovative Merchant Value and POC programs
• Partner with external partners such as BIAs across Canada to drive POC, merchant value and spend across multiple channels
• Collaborate and partner with teams across the Enterprise to promote and drive adoption of POC assets
• Influence Central teams and leveraging best practices from other regions

Minimum Qualifications

• University Degree or equivalent combination of education and business experience
• Minimum 3 years of experience in progressive development and management of marketing / communication campaigns, including testing strategies, analyzing business opportunities, recommending and implementing actions
• Project management skills flawless campaign execution with keen attention to details and budget management
• Superior communication and influencing skills, analytical skills will be highly regarded
• Ability to operate productively and independently in a fast-moving, high-energy environment and juggle many priorities at once and manage timelines
• Strong business acumen, management and organizational skills
• Proven ability to build and leverage strong relationships, and take initiative, champion a project from conception through implementation to evaluation
• Demonstrated experience in engaging with external customers, business partners and delivering compelling programs and results

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include :

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the Prohibited Grounds).

If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.