Business Analyst - Intermediate

Position Title : Senior Consultant, Credit Card Analytics

Line of Business : Marketing Solution & Client Offers

Duration : 7 Months

Work location : Downtown Toronto (Hybrid, remote)

Schedule is 9am-5pm but flexible with occasional change to start time

Project : Support credit card campaign post-analysis and other analytical requests related to credit cards.

Daily Job Duties / Activities : The Senior Consultant is primarily responsible for ongoing and ad-hoc analytical support of credit card acquisition and retention campaigns and programs, including the delivery of detailed campaign post-analyses at the portfolio and channel of acquisition levels, as well as the identification of strategic insights and recommendations that will help drive the business.

• Provides analysis and reporting to enable direct marketing strategy by engaging in sales lead evaluation, direct marketing campaign measurement, and client centric analyses across the banks multiple lines of business (LOBs).
• Responsible for understanding credit card acquisition and retention programs and campaigns and the impact that they have in card members / clients.
• Conducts deep-dive analytics to provide business insights to assist the Cards team in meeting their strategic goals. Familiarity with a text vs.

control campaign performance assessment methodology.

• Analyzes how campaigns drive client behaviour. Provide analytical support in the creation of cardholder journey stories and presentations to Senior Management, including quarterly business review presentations.
• Performs a consultative role in working with multiple card stakeholders and with cross-functional teams on card analytics.
• Understands and meets the needs of Cards stakeholders, including supporting with ad-hoc requests.
• Informs and updates leaders, team members and business partners on relevant information in a timely manner

Challenges of the role : There is the expectation to deliver quickly, this is a fast paced environment. The resource will need to manage multiple stakeholders at the same time

Must Haves :

• 2-4 years experience in Marketing analytics, supporting direct marketing campaign post-analysis, performance measurement and KPI measurement.
• 2-4 years experience in the Credit Card industry is strongly preferred, but experience in other financial institutions (preferably Banking) supporting analytical requests related to Lending, Investment, Deposit and Insurance is also acceptable.
• SQL experience
• SAS experience
• University degree in Computer Science, Information Technology, Engineering, Business, Math or other quantitative disciplines

Nice to have :

• Digital analytics experience
• Familiarity with building reports and dashboards
Il y a plus de 30 jours