Position Overview : The Digital Marketing Specialist (CRO Focus) will be responsible for managing and optimizing our digital marketing efforts across various platforms.
This role will involve driving CRO initiatives to increase conversion rates, handling webpage content in our CMS platform Dato, managing Drift (our live chat platform), overseeing Google Tag Manager and Google Analytics 4 dashboards to enhance user experience and seek for marketing opportunities.
Key Responsibilities :
Conversion Rate Optimization (CRO) :
- Develop and execute CRO strategies to improve website performance in qualified leads generation.
- Conduct A / B testing, qualified user journey analysis, and data-driven experiment to increase conversion rates.
- Collaborate with the design and development teams to implement changes based on CRO findings and improvement.
Webpage Content Management :
- Manage and update webpage contents using the CMS platform Dato.
- Ensure all contents is optimized for user engagement and SEO standards.
Live Chat Platform Management :
- Oversee and manage Drift, live chat platform to improvement the qualified leads outcomes.
- Implement chat strategies to enhance user engagement and support lead generation.
Google Tag Manager & Analytics :
- Manage Google Tag Manager to ensure accurate tracking of marketing campaigns and user behavior.
- Build and maintain Google Analytics 4 dashboards to provide actionable insights.
- Monitor and analyze website performance metrics to drive data-driven decisions.
SEO Support :
Support SEO projects and initiatives by aiding in webpage contents.
Qualifications :
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, with a focus on CRO strategies in content management, analytics and SEO support.
- Proficiency in CMS platforms (Dato preferred), Google Tag Manager, Google Analytics 4, and Drift.
- Strong understanding of CRO methodologies and content management.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Excellent communication and project management skills.
- Ability to work collaboratively in a fast-paced environment.
Preferred Skills :
- Experience with A / B testing tools and techniques.
- Knowledge of HTML, CSS, and basic web development principles.
- Familiarity with additional marketing tools and platforms.
What We Offer :
- Competitive salary and benefits package.
- Opportunity to work with a talented and passionate team.
- Professional development and growth opportunities.
- A dynamic and inclusive work environment
Digital Marketing SEO / SEM Specialist Needed
In the last 8 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online prescence. We are looking for a digital marketing SEO expert evolve and grow into something greater and look at HPT as your home for the future!. At least 3 ...
digital marketing specialist
Conduct comparative research on marketing strategies for industrial and commercial products. Conduct analytical marketing studies. ...
Digital Marketing Specialist
Specifically we need the right person to:Exceed client expectations by flawlessly planning and executing digital marketing campaignsHave a knack for writing clever and concise ad copyBe professional and client facingHave an innate sense of curiosity and desire to understand cause and effect marketin...
digital marketing specialist
Develop portfolio of marketing materials. Maintain and manage digital database. Plan and direct advertising and marketing campaigns. Implement marketing activities. ...
Digital Marketing Specialist
In the last 10 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online presence among other platforms. We are looking for a Digital Marketing specialist to evolve and grow into something greater and look at HPT as your home for...
digital marketing specialist
Conduct comparative research on marketing strategies for industrial and commercial products. Develop portfolio of marketing materials. Conduct online marketing, E-commerce and Website promotions. Maintain and manage digital database. ...
digital marketing specialist
Conduct comparative research on marketing strategies for industrial and commercial products. Conduct analytical marketing studies. Develop portfolio of marketing materials. Conduct online marketing, E-commerce and Website promotions. ...
Digital Marketing Specialist
Our client seeks 2 Digital Marketing Specialists to join their Marketplace Category Management team. This role will support the marketing manager with a focus on content creation, strategy development, and tactical execution across digital marketing channels. Content Creation & Strategy: Develop...
advertising specialist
Act as spokesperson for an organization.Advise clients on advertising or sales promotion strategies.Answer written and oral inquiries.Assist in the preparation of brochures, reports, newsletters and other material.Co-ordinate special publicity events and promotions.Conduct public opinion and attitud...
Digital Marketing Specialist
Please reference Digital marketing Specialist, #. Work with internal marketing teams and to drive successful execution of campaigns, seller success is paramount. Create and monitor email marketing campaigns to maximize client results. Proficient in content creation, strategy, Google Analytics, email...