Sr. Manager, Marketing (Canada)

Job Location : Toronto

The role is based in Toronto and will require up to 25-30% travel.

Want to make an impact?

The Sr. Marketing Manager, Canada will have the opportunity to substantially influence Ferrara’s growth trajectory and elevation as a global leader, and specifically within the Canadian market.

Reporting to the Canada Country Manager, and in close partnership with the Head of International Marketing, the Canada Sr.

Marketing Manager will be charged with liaising with Global and Local teams to develop best-in-class marketing plans and processes.

Ways you will make a difference

• Leads the development and implementation of brand and trade marketing plans for Canada’s portfolio of leading confection brands
• Translate brand and portfolio growth objectives into an annual plan, and manage overall annual plan process
• In partnership with cross-functional partners, optimize P&L and drive a profitable portfolio
• Lead advertising and communications plan development and deployment, with the support of global team
• Lead agency relationships and ecosystem, leveraging the scale of Ferrara to disrupt the confection category
• Build the promotional strategy to deliver elite in-store execution and elevated retailer partnerships
• Liaise with global partners to drive brand platforms, executing global brands with consistency and excellence
• Lead on-going Category Management analyses and Business Reporting tools
• In partnership with Insights team, lead consumer research efforts (as required)
• Support the on-going management, continued evolution, and application of the market growth strategy, providing respective inputs into key senior level decision forums

Skills that will make you successful

• Solid leadership : ability to inspire, motivate, and guide resources to a common goal and vision
• Exceptional interpersonal skills : empathy, integrity, enthusiasm, collaborative, driving consensus
• Strong written and oral communication skills
• Strong listening skills : ability to work with internal / external senior leaders to understand their goals and objectives
• Strategic thinking : ability to see around corners , synthesize insights from disparate data sources, and form convicted, high-accountability recommendations
• Collaboration : Commitment to being a supportive and proactive business partner across the organization

Experiences that will support your success

• Bachelors degree, MBA preferred
• 10+ years experience in brand marketing or relevant consulting roles
• CPG industry expertise required with a preference in FMCG
• Experience working with Global and cross functional stakeholders
• Bilingual a plus

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