Integration developer • waterloo on
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Senior Salesforce Marketing Cloud Developer
Kitchener - Hybrid (2 days per week onsite)
Role Overview
We are seeking a highly experienced Sr. Salesforce Marketing Cloud Developer with deep expertise across the Salesforce Marketing Cloud ecosystem. The ideal candidate will possess strong technical, integration, and architecture experience and have a proven track record delivering enterprise marketing automation solutions in Agile environments.
Key Responsibilities
• Design, develop, and implement solutions across the Salesforce Marketing Cloud ecosystem.
• Serve as a subject matter expert on Salesforce Marketing Cloud products including SFMC, Datorama, Social Studio, Pardot, Interaction Studio, and Customer 360 Audiences.
• Develop and optimize customer journeys, email campaigns, audience segmentation, and marketing automation solutions.
• Design integrations between Salesforce Marketing Cloud and enterprise applications using web services and related technologies.
• Define systems strategy, gather requirements, create solution designs, develop prototypes, support testing, and assist with training efforts.
• Apply enterprise architecture, security, and integration design principles to scalable marketing solutions.
• Collaborate with Agile teams to deliver high-quality solutions and enhancements.
Required Skills & Qualifications
• Expert knowledge of Salesforce Marketing Cloud products, including:
• Journey Builder
• Email Studio
• Interaction Studio
• Audience Studio
• Salesforce Social Studio
• Advertising Studio
• Datorama
• Pardot
• Customer 360 Audiences
• Advanced understanding of:
• Marketing automation technologies
• SFMC ecosystem and data models
• Common integrations and third-party technology solutions
• Experience with Salesforce platform technologies including:
• Sales Cloud
• Service Cloud
• Force Platform
• Prior experience as a Salesforce Marketing Cloud Consultant and/or Developer.
• Strong understanding of integration and security design principles.
• Enterprise architecture experience.
• Experience working in Agile project environments.
• Solid hands-on experience with:
• HTML
• CSS
• JavaScript
• In-depth understanding of Salesforce Marketing Cloud capabilities and limitations.
• Experience using web services and enterprise data integration technologies.
Certifications
Salesforce Marketing Cloud certifications preferred, ideally including:
• Salesforce Marketing Cloud Developer
• Salesforce Marketing Cloud Consultant
Desired Skills
• HTML5 / CSS3
• DevOps
• Continuous Integration / Continuous Delivery (CI/CD)
• Salesforce Marketing Cloud
