Role and Responsibilities :
- Develop and implement effective sales strategies for Bridgera’s IoT products and solutions, aligning with overall business goals.
- Define and implement Go-To-Market strategies for Bridgera’s IoT service offerings.
- Establish channel partnerships with VARs and OEMs to boost the sale of Bridgera’s IoT SaaS offering.
- Actively seek new clients and build relationships with potential customers who could benefit from IoT solutions.
- Prepare and deliver persuasive sales presentations to showcase the benefits of IoT solutions to clients.
- Maintain and leverage an understanding of Bridgera’s customers and their needs, strategies, and priorities.
- Stay informed about market trends, competitor activities, and customer needs, providing insights to keep Bridgera competitive.
- Create and execute sales strategies in collaboration with Bridgera’s Board of Directors.
- Lead and manage the IoT sales team, providing guidance, motivation, and support to achieve sales targets.
- Monitor and analyze the performance of individual sales team members, providing constructive feedback and implementing performance improvement plans when necessary.
- Provide accurate sales forecasts based on market trends, client feedback, and sales activities.
- Responsible for managing the sales budget, ensuring efficient use of resources to achieve sales objectives.
- Help creating marketing materials and initiatives that highlight the value of Bridgera solutions.
- Attend industry events, conferences, and trade shows to expand professional networks and generate leads.
- Prepare and maintain sales documentation, contracts, and other relevant paperwork
- Identify and explore opportunities for expanding the organization’s presence in the IoT market, including potential new markets or customer segments.
- Generate regular reports on sales performance, key metrics, and market trends for executive management.
Required Skills and Traits :
- Bachelor’s degree preferred with 5+ years of experience in the custom IoT / healthcare space or equivalent combination of education and experience required
- Demonstrated skill in building and executing Go-To-Market and sales strategies
- Proven experience as a manager and leader in the sales space
- Excellent listening, negotiation, and presentation skills
- Knowledge of how to develop client-focused, differentiated, and achievable solutions
- Excellent written and verbal communications skills
- Proven ability to articulate the distinct aspects of services and products
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