Canada Marketing Lead

Areyou passionate about marketing and content creationAre you anambitious individual looking for growth in a multimillion dollarunicore startupThis might be the perfect role foryou.

EdTech company Crimson Education was foundedin 2013 from the idea that through personalized education we cantransform students into the world leaders of tomorrow.

Since thenwe have rapidly grown a missiondriven team that is dedicated tobuilding the education system for the 22nd century.

Our networkincludes 2400 tutors and consultants worldwide who work with over20000 students.

Our team is looking tobring on someone to support the growth of upcomingmarketing

initiatives. This role is responsible foreffective local marketing initiatives through researching designingand executing marketing strategy across content creation localpartnership outreach public relations andmore.

The ideal candidate will be an excellentcommunicator a highly creative innovator and with a growthmindset. This is a fulltime remoteposition based in Canada.

Due tothe bicoastal nature of our team eveningwork will berequired.

You willbe responsiblefor :

• Strategizing managing and supporting the endtoendplanning execution and optimizationof Canada marketing andadvertising campaigns increasing lead volume andconversions
• Driving brand awareness ofCrimsons services and products through crosschannel campaigns andinitiatives
• Ideating and executing digitalmarketing strategies to promote local events
• Creating (blogs ebooks articles ad creatives case studieswebinar content) opportunitiesand resources forstudents.
• Managing Canadas social mediastrategy and ensuring social channels are updated daily.
• Identifying mutually beneficial marketing opportunitieswith potential partners
• Monitor leads andconversion from marketing across all channels (Events PR FBContentEmails PR SEO & more) with weekly / monthly progressreports.
• Work closely with thedigitalmarketing team to tailor online content landing pages socialposts and ads to promote localevents and initiatives.
• Working closely with the Country Manager and AcademicAdvisor teams building amarketing calendar that results in marketgrowth and an optimal customer experience
• Identifying and forming relevant partnerships

What we are lookingfor :

• Atleast four years of experience in marketing ideally but notnecessarily in education or asimilar field
• Aproven track record of revenue acquisition through marketingstrategy and execution
• Knowledge of platformssuch as Salesforce Marketo Storyblok Google Analytics
• Experience in social media marketing including FacebookIG Twitter TikTok LinkedIn andmore
• Knowledgeof the college admission industry desired but not amusthave
• Bachelors degree or higher ideally inthe area of marketing or communications
• A goodeye for design and strong creative writing skills

Why work forCrimson

• Flexible working environment you will be empowered tostructure how you work
• Option to work from ourmany locations / remotely around the globe(role dependant) withus!
• Limitless development and exposure ourinternal promotions / role changes made up 33% of all recruitmentlast year.
• $1000 training budget per year welove to level up!
• Psychologist onstaff
• Impressive fireside chats and workshopsto help the team continuously level up
• RadicalCandour is a feedback approach we live by
• Werea global player with 28 markets (and growing) across theglobe!

If youre passionate abouteducation and people and looking for a fastpaced collaborativeenvironment and want to work with cuttingedge technology then wedlove to hear from you!

Please keep an eye on yourspam / junk email folder for correspondence from TeamTailor.