Role Overview :
We are seeking a talented Motion Graphic Designer with a strong background in eCommerce to join our team. The successful candidate will play a crucial role in developing and executing Performance Marketing campaigns for our digital retail platform, focusing on creating visually compelling motion graphics and static assets across various channels.
Key Responsibilities :
- Collaborate closely with the Digital Marketing team to design and implement Performance Marketing campaigns on platforms like Facebook, Instagram, and Google, ensuring that all assets are optimized for performance and aligned with our brand standards.
- Create engaging motion graphic videos and static imagery using product images and copy to drive conversions and enhance the customer journey.
- Review creative briefs and translate campaign objectives into effective visual assets.
- Work with creative governance to maintain brand consistency across all digital assets.
- Participate in creative brief meetings to fully understand project objectives and marketing goals, ensuring all deliverables meet the required standards.
- Conceptualize and design page layouts that align with campaign schedules and technical specifications, ensuring seamless integration of photography, copy, and production elements.
- Research and gather inspiration from various image databases, collaborating with Producers and Art Directors to select appropriate photography, backgrounds, and special treatments.
- Attend project reviews and interact with stakeholders to ensure all creative needs are met.
- Assess the reusability of existing photography for new layouts, determining when new photography is necessary.
Qualifications :
- Proven experience in creating ad assets for Google Display Network, Facebook / Instagram, and YouTube, with a focus on performance-driven design.
- Expertise in Photoshop and After Effects; proficiency in XD and Illustrator is a plus.
- Strong ability to adhere to brand guidelines and work within provided templates.
- Previous experience working within an eCommerce organization, with the ability to manage campaigns involving a large volume of assets.
If you have a passion for digital retail and a proven track record of creating impactful motion graphics that drive results, we’d love to hear from you.
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