Performance Marketing Specialist

About Us :

Here’s where tradition and innovation converge, on the unceded traditional territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.

Our Vancouver-based team specializes in performance marketing, modern-day storytelling, public relations, and creative brand building, driving growth through transformative website development solutions.

With a diverse client portfolio spanning community organizations, educational institutions, festivals and events, global brands, and business start-ups, we excel at meeting clients where they're at and guiding them toward digital success.

Job Overview :

As a Performance Marketing Specialist at Kipling Media, you will be crucial in planning, organizing, and executing data-driven marketing campaigns across various digital platforms.

Your analytical skills and creative insights will help drive growth and optimize our clients' marketing efforts. This position requires a strong grasp of written and spoken English (to native fluency levels) with 2-3 years of industry experience, a strong background in campaign execution, analytics, and reporting, and the ability to work on-site.

Core Responsibilities

• Develop, implement, and evolve audience-specific content strategy(s)
• Work with the marketing and sales teams to develop a steady flow of content ideas aligned with our target audiences
• Work within the marketing team, Design team, and Development team to identify subjects for content pieces (typically short and long-form written, with potential for video)
• Writing, editing, or refining digital copy
• Draft and regularly disseminate technical, industry, and topic-specific content to educate and influence sales prospects, strategic partners, and existing customers.
• Revising and optimizing dated content using information gathered in SEO research
• Sharing content on social media and via email to boost brand awareness and engage with our audience
• Creating content for relevant platforms, including corporate blogs, websites, social media, email campaigns, and marketing and sales collateral
• Creating content and being active and engaged on social media, particularly Facebook, Instagram, Twitter, YouTube, and
• Using multiple mediums to prepare and share content creation, including written, audio, and video formats
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.

Job Requirements :

• 2-3 years of experience in performance marketing or a related field.
• Proven track record of managing and optimizing PPC, display, and social media advertising campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proven track record in website and marketing analytics tools
• Experience with marketing automation and CRM tools.
• Excellent verbal and written communication skills in English (native level).
• Strong organizational skills and attention to detail.
• Ability to work on-site with our team and collaborate effectively in a fast-paced environment.
• A creative edge with the ability to think outside the box and contribute innovative ideas.
• Ability to develop, implement, and evolve audience-specific content strategy(s)
• Strong interpersonal communication is needed to collaborate with the marketing and sales teams to develop a steady flow of content ideas that are aligned with our target audiences.
• Ability to work within the marketing team, Design team, and Development team to identify subjects for content pieces (typically short and long-form written, with potential for video)
• Skills in writing, editing, or refining digital copy
• Proficiency in regularly drafting and disseminating technical, industry, and topic-specific content to educate and influence sales prospects, strategic partners, and existing customers
• Revising and optimizing dated content using information gathered in SEO research
• Proficiency with Adobe Creative Suite, common web platforms, and marketing automation platforms
• Sharing content on social media and via email to boost brand awareness and engage with our audiences
• Compile progress reports for all the clients every month

Preferred Certifications :

• Google Ads Certification - Search and Display
• Meta Certifications (Media Planning, Media Buying, Digital Marketing)
• SEO Certifications
• Programmatic Certifications
• Other certifications as necessary based on your responsibilities

Why Kipling Media :

• Opportunity to work with a talented, high-performing, and passionate team.
• Continuous learning and professional development opportunities.
• Engaging and collaborative work environment.
• Exciting and diverse range of client projects.

We want to hear from you if you are a motivated and results-driven performance marketing professional with a passion for data analytics and creativity! Apply today to join the Kipling Media team and help us shape the future of digital marketing.

Application Instructions :

Apply via .

Kipling Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.