Global Salesforce Marketing Manager

Job Type: Permanent
Work Model: Hybrid
Reference code: 134866
Primary Location: Toronto, ON
All Available Locations: Toronto, ON; Calgary, AB; Edmonton, AB; Fredericton, NB; Halifax, NS; Moncton, NB; Ottawa, ON; Saint John, NB; Vancouver, BC; Winnipeg, MB

Our Purpose

At Deloitte, our Purpose is to make an impact that matters. We exist to inspire and help our people, organizations, communities, and countries to thrive by building a better future. Our work underpins a prosperous society where people can find meaning and opportunity. It builds consumer and business confidence, empowers organizations to find imaginative ways of deploying capital, enables fair, trusted, and functioning social and economic institutions, and allows our friends, families, and communities to enjoy the quality of life that comes with a sustainable future. And as the largest 100% Canadian-owned and operated professional services firm in our country, we are proud to work alongside our clients to make a positive impact for all Canadians.

By living our Purpose, we will make an impact that matters.

• Have many careers in one Firm.
• Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
• Learn from deep subject matter experts through mentoring and on the job coaching

Deloitte Global is the engine of the Deloitte network. Our professionals reach across disciplines and borders to develop and lead global initiatives. We deliver strategic programs and services that unite our organization.

What will your typical day look like?

The Alliance Marketing Manager is responsible for the development and implementation of integrated marketing campaigns, client-facing programs and event sponsorships. You will have the opportunity to oversee aspects of marketing strategy, content development, core messaging and positioning, creative direction, and campaign management. You will create targeted marketing campaigns to drive pipeline, create visibility and eminence for the Salesforce Alliance. You’ll collaborate with key stakeholders to clearly define requirements and deliver expected results.

You will be responsible for driving alliance marketing programs, and building internal and external awareness of technology solutions in a fast-paced team environment. You’ll develop a broad understanding Deloitte market offerings and solutions to create effective alliance marketing initiatives. In this hands-on role, you must be an exceptional communicator with critical thinking and proactive problem-solving skills.

• Plan and deliver effective marketing programs collaborating with global counterparts which build pipeline and eminence for alliance programs and drive business growth for go to market initiatives
• Measure effectiveness of marketing activities and adjust plans and tactics based upon collected metrics; Contribute to the creation of ROI reports
• Create and leverage strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions and successes across the broader organization and in the marketplace
• Produce deliverables including thought leadership (whitepapers, reports, surveys, etc.), Deloitte-hosted and third-party events, externally facing videos and webcasts, speaking opportunities for alliance leaders, social media and blogging, and digital advertising.
• Maintain project timelines and deliverables to ensure successful execution of programs with reporting and tracking of leads; consult and collaborate with stakeholders to clearly define requirements and expected results.
• Collaborate with key relationship managers, alliance, and sales teams to develop integrated alliance marketing campaigns through marketing automation, events, thought leadership, collateral, and digital. Design event strategy for annual conferences, regional events, roundtables and alliance sponsored events; Execute agreed upon plans to support initiatives within described budgets
• Maintain processes to ensure consistently high quality of marketing deliverables, coordinating internal service providers and external vendors supporting projects as required
• Contribute to the success of the Marketing team by sharing marketing best practices
• Track, monitor and measure the effectiveness of marketing activities and contribute to the creation of ROI reports

About the team

Global Ecosystems & Alliances is at the core of the firm's strategy, working hand-in-hand with industries and practice areas to orchestrate expansive business ecosystems of client and alliance relationships to solve the most complex challenges in exponentially powerful ways. By combining leading technology with our time-tested business acumen and strong industry relationships, we bring complete, scalable solutions that can help our clients not only survive—but thrive—in a world of constant change.

Enough about us, let’s talk about you

Do you possess the following?:

• Bachelors degree in Marketing or related field
• 8+ years of enterprise B2B marketing experience in professional services
• 3+ years of management experience leading direct reports
• Experience in creating demand generation programs and digital marketing strategies
• Strong performance in developing, managing and executing multichannel marketing programs, with a collaborative mind-set, to consistently deliver high quality results
• Experience in developing digital advertising, branding and social media to support event marketing activations
• Experience creating written messaging, thought leadership and B2B collateral as well as presenting concepts and ideas to colleagues, internal clients and alliance partners
• Experience leading by influence and ability to work within a matrix organizational structure with a persistent focus on client service (both internal and external)
• High proficiency with MS Excel, Word, and PowerPoint and AI tools
• Up to 30% travel required

Preferred:

• 5+ years of prior relevant experience with technology alliance marketing experience preferred
• Advanced degree a plus
• Experience in managing and developing marketing teams
• Experience working with a team in a virtual mode with remote resources

Skills:

• Ability to synthesize information to create powerful, succinct materials; familiarity with integrating various technologies and tools to support marketing efforts
• Proven management capabilities with excellent written and oral communications skills.
• Strong negotiation, project management and problem-solving skills; flexibility and adaptability
• Demonstrable organization skills and ability to prioritize multiple tasks simultaneously and keep time sensitive, highly visible projects running smoothly

Total Rewards

The salary range for this position is $69,000 - $114,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.

Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.

Our promise to our people: Deloitte is where potential comes to life.

Be yourself, and more.

We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.

You shape how we make impact.

Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.

Be the leader you want to be

Some guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.

Have as many careers as you want.

We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.

The next step is yours

At Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our AccessAbility Action Plan, Reconciliation Action Plan and the BlackNorth Initiative.

We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or indigenouscareers@deloitte.ca for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).

When you apply, we will review your application using Deloitte's Global Talent Standards to ensure a consistent recruitment experience. Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI responsibly.

Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.