Sr. Manager, Consumer Insights, TH, Canada (12 months contract)

About Restaurant Brands International :

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries.

RBI owns four of the world's most prominent and iconic quick service restaurant brands TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.

These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

The Senior Consumer Insights Manager at Tim Hortons is a business leader that will influence the strategies for Canada’s favourite QSR! This role is dedicated to uncovering and articulating meaningful insights that will grow Canadians’ connection with the brand and create the best menu and guest experience.

This position is perfect for a strong communicator who is technically strong in market research methodologies and is always looking for new and innovative ways to address business challenges.

The ideal candidate will be an excellent multitasker (we conduct about 200 research projects per year) and thrives in a fast-paced environment.

You must have an infectious enthusiasm for the guest and of course coffee and food!

This role reports to the Consumer Insights Senior Director and is a one-year contract role.

Responsibilities

• Develop a forward-thinking research plan for your portfolio that supports the 3-year strategy
• Proactively identify business issues and bring forward a fresh new perspective to address opportunities
• Influence key stakeholders across the business and ensure insights and the voice of the consumer are incorporated into the decision-making process
• Take a true ownership approach to your portfolio and projects
• Actively seeks out new and inventive research methodologies
• Build strong relationships and collaborate with internal business partners (Category, Category Analytics, Pricing, Marketing Communications, R&D, Digital, Operations, etc.

research suppliers and agencies

• Lead the development, execution and evaluation of custom research projects and analysis of syndicated studies
• Ensure that research partners are meeting project objectives and bringing their best thinking forward
• Present results to key customers and stakeholders with strong storytelling, connecting insights and learning across the business to guide decision making
• Lead the communication process and manages expectations regarding schedule and deadlines
• Synthesize information (often from multiple sources) into a simple and compelling story that will engage the audience
• Provide meaningful and actionable recommendations that ensures partners are making informed decisions that will drive the business forward
• Manage and develop a direct report

Qualifications :

• Minimum 5 years in a consumer insights position, from the client or supplier side (client-side experience is an asset)
• Experience leading custom research projects
• Extensive market research skills with both qualitative and quantitative experience
• A storyteller with strong communication and presentation skills
• Can adapt to changing needs and scope
• Strong curiosity and passion for the consumer
• Detail-orientated with solid organizational and time management skills
• Strong data analysis and reporting skills
• Advanced PowerPoint and Excel skills
• Retail / QSR experience an asset

Benefits :

• Pension matching
• Hybrid
• Health benefits (medical, dental)
• Short- and long-term disability
• Comprehensive global paid parental leave
• Telehealth
• Employee Assistance Program
8 days ago