Gestionnaire du marketing numérique / Digital Marketing Manager

Description du poste

Are you looking to advance your career by joining a team of passionate and motivated professionals who bring their talents to the healthcare system?

Dare to take the leap and realize your full potential with us in an inspiring and dynamic environment that values flexibility, teamwork, learning, and excellence.

What will your days be like at LGI Healthcare Solutions?

Leveraging a strong grasp of current lead generation tools and strategies, the Digital Marketing Manager will execute integrated B2B marketing campaigns, working closely with cross-functional teams to build online traffic, engage audiences, generate leads, and ultimately increase sales.

How will your contributions be showcased?

Campaign Marketing :

• Work with Content Marketing to develop and execute B2B marketing campaigns to capture, nurture, and engage leads;
• Segment email lists and optimize email performance through A / B testing;
• Work with outside agencies to strategize and implement pay-per-click, digital, and social media ads.

HubSpot Management :

• Configure and maintain marketing automation workflows, email campaigns, landing pages, forms, and lead-scoring models;
• Integrate, adapt, and manage web pages, landing pages, and blog posts within our CMS (HubSpot) to ensure optimal user engagement and conversion rates;
• Maintain database, including list creation, clean-up, and segmentation to ensure data accuracy and relevancy.

Analytics and Reporting :

• Monitor digital marketing metrics and KPIs to track performance and identify areas for improvement;
• Generate reports on digital marketing activities, including website traffic, conversion rates, email open rates, and social media engagement.

Web / Search Engine Optimization (SEO) :

• Collaborate with web agencies and internal teams to ensure the company's website is optimized for SEO, user experience, and conversion;
• Implement website updates, landing page creation, and conversion rate optimization initiatives;
• Manage SEO efforts to improve organic search rankings and drive traffic to the company's website;
• Conduct keyword research, optimize website content, and implement technical SEO improvements;
• Develop and manage strategies for referral websites such as Capterra and G2 to increase visibility and lead generation.

Budget Management :

• Manage digital marketing budgets effectively, allocating resources to maximize ROI and achieve marketing objectives;
• Monitor campaign costs and provide budget reports to management.

Qualifications

What you will bring to LGI Healthcare Solutions to succeed in the role :

• 5-7+ years of experience in digital B2B marketing roles, with a proven track record of success, preferably in healthcare IT;
• Proficiency in HubSpot (a must) and digital marketing tools and platforms such as Google Analytics, Google Ads, LinkedIn Campaign Manager (a plus);
• This position must be bilingual as the candidate will be responsible for working with documentation in both French and English and communicating, orally and in writing, with both French-speaking and English-speaking partners / clients / suppliers / colleagues.

Informations complémentaires

Here are the many benefits to ensure your personal and professional well-being as well as financial health :

• Remote, in-office, or hybrid work, with the option of flexible hours to promote balance and performance
• Group insurance plan and group RRSP with employer participation in effect from day one
• Minimum of 3 weeks vacation + 5 days personal leave per year
• Access to a telemedicine service and a complete assistance program for all employees and their family
• Financial contribution to your training and professional development
• More than 40 years of expertise in the health IT field opens the door to many career opportunities
• Projects integrating Agile methodology
• Employee discount program
• An organizational culture rooted in the values of courage, determination, excellence, and collaboration around which we come together to develop technology solutions for the healthcare field.

If you are interested in this position, we would be very happy to tell you more about the role, the team, and life at LGI Healthcare Solutions.

Apply now!