About the Role :
Are you a visual storyteller with a knack for creating engaging videos and social media content? Join STAN’s Go To Market Team as a Content Marketing Specialist and take the lead in amplifying our brand’s presence across digital channels.
You’ll be instrumental in designing captivating go-to-market materials, producing dynamic video content, and driving social media engagement.
This is a unique opportunity to make a lasting impact in a fast-paced SaaS startup environment, shaping the voice and visual identity of a pioneering AI assistant in property management.
About Us :
Do you believe in the power of AI to transform property management? We do too!
STAN is the first AI assistant built specifically for residential property managers. Launched in 2019 by industry veterans, STAN has rapidly grown to become the leading AI solution in the property management sector.
Our award-winning platform has been recognized by top organizations like Rogers, FedEx, and StartUp Canada.
Tasks
Your Impact :
- Video Content Creation : Produce and edit high-quality videos that tell STAN’s story, highlight product features, and engage our target audience across digital platforms.
- Social Media Content : Design and schedule eye-catching social media posts, stories, and ads that resonate with our audience and drive brand engagement.
- Go-To-Market Collateral : Develop visually compelling go-to-market materials, including one-pagers, brochures, and case studies that support our sales and marketing efforts.
- Content Strategy : Craft and implement a cohesive content strategy that aligns with STAN’s growth objectives, ensuring consistent messaging across all channels.
- Campaign Management : Lead the creation and execution of marketing campaigns, including video series, email sequences, and social media funnels, to generate leads and drive conversions.
- Social Media Management : Oversee STAN’s social media presence, maintaining a content calendar to ensure a steady stream of engaging and on-brand content.
- Creative Growth Strategies : Innovate and execute new strategies to enhance brand visibility and boost conversion rates through visual and social content.
- Product Expertise : Deeply understand STAN’s products to effectively communicate their value through videos and social content.
- Analytics & Optimization : Use data-driven insights to refine video and social media strategies, optimizing content based on performance metrics.
- Industry Relationships : Cultivate relationships with key industry influencers, agencies, and content creators to amplify STAN’s reach.
- Performance Reporting : Regularly measure and report on the success of video content and social media campaigns, providing actionable insights for continuous improvement.
Requirements
Requirements and Skills :
- Target Audience Engagement : Proven experience in identifying target audiences and creating campaigns that engage, educate, motivate, and convert.
- Analytics & SEO Knowledge : Solid knowledge of website analytics tools and modern SEO strategies.
- SaaS Marketing Experience : Hands-on experience with marketing in a fast-paced SaaS environment.
- Google AdWords Expertise : Experience in setting up and optimizing Google AdWords campaigns.
- Up-to-Date Marketing Practices : Up-to-date with the latest trends and best practices in online marketing and measurement.
- Familiarity with Marketing Tools : Familiarity with WebFlow, HubSpot, Search Console, Clearbit, or similar marketing tools and website platforms.
- Design Acumen : Strong design skills with the ability to create campaigns that reflect an outgoing and positive STAN brand image.
Join us at STAN and be part of a team that’s revolutionizing the property management industry with innovative AI solutions!
STAN is the first digital property manager assistant. It uses artificial intelligence to respond to texts and emails for property managers 24 / 7.
STAN launched in 2019 by two former property management executives who spent more than 20 years in the industry and have worked for North America’s largest management company.
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