Consumer Experience Manager- 18 months-2407022329W
Description
Kenvue is currently recruiting for :
Consumer Experience Manager - 18 months
This position reports into the Senior Leader Digital Excellence Experience Innovation and is based at Markham, Ontario.
This position is hybrid.
Who We Are
At, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love.
Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.
With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage and have brilliant opportunities waiting for you! Join us in shaping our future and yours. For more information,.
Role reports to : Senior Leader Digital Excellence Experience Innovation
Location : Markham, Canada
Travel % : 10%
What you will do
The Consumer Experience Manager is responsible for implementing CRM strategies and data excellence to improve consumer retention with Kenvue brands and drive business and organizational impact.
You will work closely with cross-functional teams, global partners and external agencies to ensure timely and accurate delivery of campaigns that connect consumers to our beloved brands.
This role reports into the Sr. Leader, Digital Excellence, Experience and Innovation.
Key Responsibilities :
- Design acquisition strategy to accelerate first-party data collection to future-proof media investment
- Develop and execute innovative CRM campaigns that engage and retain consumers and strengthen CLV across Kenvue brands
- Manage and maintain consumer database, ensuring accuracy and completeness of information
- Work with global team develop product roadmap to fuel organizational growth and profitability
- Collaborate with cross-functional teams and agency partners to ensure seamless execution of campaigns
- Analyze performance (data / campaign) and identify opportunities for program / campaign improvements
- Ensure all published emails comply with program requirements, brand guidelines, usability and accessibility standards
- Stay up-to-date with industry trends and best practices to continuously improve CRM strategies
Qualifications
What we are looking for
Required Qualifications
- Bachelor's degree in Marketing or related field
- 6+ years of experience in CRM or related field
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent communication and collaboration skills
- Fluent in digital analytics, metrics and reporting (including CLV)
- Strong aptitude and understanding of data privacy policies : Canadian Privacy and CASL
- Strong editorial eye for content and creative
Desired Qualifications
- Experience with CRM platforms and tools such as Salesforce
- Experience working for CPG / Brand Marketing
- Experience of CDP
- Proven track record of developing and implementing successful CRM campaigns
- Ability to think creatively and develop innovative solutions
- Passion to elevate consumer experience and engagement
What’s In It For You
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!
- Learning & Development Opportunities
- Employee Resource Groups
Consumer Experience Manager- 18 months
Consumer Experience Manager- 18 months-2407022329W. Consumer Experience Manager - 18 months. The Consumer Experience Manager is responsible for implementing CRM strategies and data excellence to improve consumer retention with Kenvue brands and drive business and organizational impact. Passion to el...
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