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DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 23 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!
About the role
We are looking for a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing.
Sounds like you? Keep reading…
Responsibilities
Site and conversion:
Own site experience, PDP optimization and checkout flow end-to-end
Build and run a structured testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to consistently improve conversion and LTV
Optimize conversion and ensure site search and tracking perform reliably
Demand capture:
Own the agency relationship and paid media budget with our performance marketing partner: brief, review and hold accountable against efficiency and growth targets
Ensure accurate media tracking and attribution across paid channels and our performance marketing partner
Manage branded search, and paid social with audience-targeted, CAC/ROAS-optimized spend
Own SEO and monitor and experiment with AEO, to optimize for both
Lifecycle and retention:
Establish and own email/SMS and lifecycle marketing strategy and design world-class retention and loyalty programs (Frequent Steepers) with clear success metrics; then implement and execute
Create an operational playbook for segment-specific channel mix, cadence, offer approach, and measurement
Mentor and manage a small team of marketing specialists/analysts
So are YOU our next Growth Marketing Director?
Requirements
Sound good? Then join us in our mission of making the world smile— one cup at a time.
DAVIDsTEA is passionate about Diversity and Inclusion and committed to building an inclusive positive work culture that fosters diversity, inclusion, and accessibility.
Please let us know if you require accommodation during the recruitment process.
Hours per Week: 40
Shift: Day
Schedule: Full-Time
The use of the masculine gender has been adopted in order to lighten the text and has no discriminatory intent.
