Marketing automation specialist

You’re an experienced marketing automation professional who is looking for a place where you have the freedom and scale to significantly impact marketing practices and see business results.

A place with strategic leadership and an entrepreneurial culture. Somewhere where you can make things happen.

The Marketing Automation Specialist is responsible for the management and day-to-day operation of marketing technology and automation systems, specifically Salesforce and other adjacent platforms.

This role involves building and executing email deployments, automated campaigns, and working cross-functionally with various stakeholders to optimize marketing efforts and drive growth through digital channels.

The ideal candidate is data-driven, growth-minded, with a proven track record in building, executing, and delivering high-impact B2B strategies and personalization tactics.

If you are passionate about automation, Growth Marketing, thrive at the intersection of data, innovation, marketing, efficiencies and are customer-obsessed, this is the place for you.

Responsibilities :

Campaign & Email Marketing Management

• Build and execute stand-alone email deployments, trigger-based automated emails, and comprehensive automated campaigns.
• Test and QA marketing automation programs to ensure flawless execution and continuous improvement.
• Launch, optimize, and scale marketing campaigns across digital channels to drive growth. Use data-driven insights to refine and improve campaign performance.
• Collaborate with MarTech teams to ensure smooth execution and optimization of marketing results. Oversee the operation and management of marketing technology and automation systems, with a primary focus on Salesforce and other integrated platforms.
• Design and execute email marketing experiments, including A / B and multivariate testing, to test hypotheses, learn from results, and iterate on approaches.
• Manage the setup, testing, scheduling, tracking, and measurement of email campaigns to achieve both short-term and long-term marketing objectives.
• Maintain the contact database, including uploading lists, maintaining segmentation, and upholding data hygiene standards.
• Optimize email deliverability while working to minimize list decay and unsubscribes.
• Design and create emails, landing pages, templates, forms, nurture programs, lead scoring models, and other campaign assets.

Ensure all assets are built in accordance with industry best practices.

Reporting

• Generate and analyze insights to drive significant revenue growth and improve campaign performance.
• Use data to inform strategic decisions and optimize marketing efforts.
• Measure, segment, and optimize lead nurturing workflows to enhance engagement, efficiency, and scalability. Segment lists based on demographic, firmographic data, and behaviors such as past email engagement and website interactions.

Requirements :

• Proficient in using marketing automation tools and CRM systems.
• Strong understanding of email marketing, lead nurturing, and customer segmentation.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong project management skills and attention to detail.
• Excellent written and verbal communication skills.
• Knowledge of HTML / CSS for email template customization is a plus.
• Familiarity with data privacy laws and regulations related to marketing.

À propos de Manuvie et de John Hancock

La Société Financière Manuvie est un chef de file mondial des services financiers qui aide les gens à prendre leurs décisions plus facilement et à vivre mieux.

Pour en apprendre plus à notre sujet, rendez vous à l’adresse www.manuvie.com.

Manuvie est un employeur qui souscrit au principe de l’égalité d’accès à l’emploi.

À Manuvie / John Hancock, nous embrassons notre diversité. Nous nous efforçons d’attirer, de perfectionner et de maintenir un effectif qui est aussi varié que nos clients, et de favoriser la création d’un milieu de travail inclusif qui met à profit la diversité de nos employés et les compétences de chacun.

Nous nous sommes donné comme priorité d’éliminer les obstacles à l’accès égalitaire à l’emploi. C’est pourquoi un représentant des Ressources humaines collaborera avec les candidats qui demandent une mesure d’adaptation raisonnable pendant le recrutement.

Région principale : Toronto, Ontario

Semaine de travail comprimée : Hybride

L’échelle salariale devrait se situer entre : $70,350.00 CAD - $117,250.00 CAD

Manuvie offre aux employés admissibles une vaste gamme d’avantages sociaux personnalisables, notamment une assurance soins médicaux, soins dentaires, santé mentale, soins de la vue, invalidité de courte et de longue durée, assurance vie et assurance DMA, ainsi que des programmes d’aide aux employés et leur famille.

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