Description
Aspects théoriques et pratiques de la publicité, de la promotion des ventes et des communications commerciales intégrées.
L'accent sera placé sur la stratégie et les tactiques des décisions publicitaires touchant la création des messages et le choix des médias.
Posting limited to :
Professeur à temps-partiel régulier / Regular Part-Time Professor
Date Posted : May 15, 2024
May 15, 2024
Closing Date : June 16, 2024
June 16, 2024
Note : Applications will be accepted until 11 : 59 PM on the day prior to the Posting End Date above
Expected Enrolment : Approval date :
Approval date : May 15, 2024
May 15, 2024
Number of credits : Work Hours :
Work Hours : Course type :
Course type : Posting type :
Posting type : Régulier / Regular
Régulier / Regular
Language of instruction :
Français French
Competence in second language :
Passive
Course Schedule :
Mardi Tuesday 17 : 30-19 : 00 Jeudi Thursday 17 : 30-19 : 00 -
Requirements :
Doit détenir un MBA ou une maîtrise (préférablement un doctorat) dans un domaine relié au marketing ou à la publicité. Doit aussi démontrer une expérience professionnelle récente dans le domaine du marketing.
Doit également avoir de l'expérience en enseignement, idéalement dans le domaine du cours.
Mode d’enseignement :
Additional Information and / or Comments :
An acceptable level of education and / or experience could be viewed as being equivalent to the educational required and / or demonstrated experience.
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