Description
Theory and practice of advertising and sales promotion in the context of the integrated marketing communications field.
Focus on the strategy and tactics of creative and media decisions in advertising.
Posting limited to :
Professeur à temps-partiel régulier / Regular Part-Time Professor
Date Posted : May 15, 2024
May 15, 2024
Closing Date : June 16, 2024
June 16, 2024
Note : Applications will be accepted until 11 : 59 PM on the day prior to the Posting End Date above
Expected Enrolment : Approval date :
Approval date : May 15, 2024
May 15, 2024
Number of credits : Work Hours :
Work Hours : Course type :
Course type : Posting type :
Posting type : Régulier / Regular
Régulier / Regular
Language of instruction :
Anglais English
Competence in second language :
Passive
Course Schedule :
Mardi Tuesday 17 : 30-19 : 00 Jeudi Thursday 17 : 30-19 : 00 -
Requirements :
Must have an MBA or Master's degree (PhD preferred) either in the areas of advertising, or other topics of integrated marketing communication, or marketing.
Must also demonstrate recent professional experience in one or more of these areas. Must also have university-level teaching experience, preferably in the area of the course.
An understanding of advertising and promotion in both digital and non-digital delivery is preferred.
Teaching mode :
Additional Information and / or Comments :
An acceptable level of education and / or experience could be viewed as being equivalent to the educational required and / or demonstrated experience.
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